-
The Hero and the Outlaw
- Building Extraordinary Brands Through the Power of Archetypes
- Narrated by: Randye Kaye
- Length: 15 hrs and 16 mins
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Publisher's summary
A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically.
Written by bestselling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to:
- Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand
- Harness the power of the archetype to align corporate strategy to sustain competitive advantage
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Well done on your other book!
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Performance
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In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
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Great read to kick off 2022
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not for those who know about design thinking...
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Useless Dribble
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Peak is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need.
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Presentation and attention to detail matter
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The Last Safe Investment
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Michael Ellsberg and Bryan Franklin think you've been fed a lie: that if you save for decades and invest in 401(k)s, IRAs, and a home, these investments will grow steadily over decades, allowing 20 to 30 years of secure, peaceful retirement. This might have been true at some point in the last century, but it is not true any longer. If you want to get ahead and enjoy a life of prosperity, the authors argue that you must invest in the most powerful source of wealth you'll ever know: your own earning power.
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Great Paradigm Shift For Me...
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The 8th Habit
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The 8th Habit is the answer to the soul's yearning for greatness, the organization's imperative for significance and superior results, and humanity's search for its "voice". Profound, compelling, and stunningly timely, this groundbreaking new audiobook of next level thinking gives a clear way to finally tap the limitless value-creation promise of the Knowledge Worker Age.
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A Real Disappointment
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The Method Method
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An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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Wow!!!!!
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Good narration. Some good ideas for marketing.
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A must have!!!!!
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Good narration. Some good ideas for marketing.
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What Great Brands Do
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The Like Switch is packed with all the tools you need for turning strangers into friends, whether you are on a sales call, a first date, or a job interview. As a Special Agent for the FBI's National Security Division's Behavioral Analysis Program, Dr. Jack Schafer developed dynamic and breakthrough strategies for profiling terrorists and detecting deception. Now, Dr. Schafer has evolved his proven-on-the-battlefield tactics for the day-to-day, but no less critical battle of getting people to like you.
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Very informative , PDF on audible website....
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Have you heard of the SB7 Framework?
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Good but thin
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Entering the terrain of wisdom comes at any age. We sometimes step, sometimes stumble, and other times are pulled into the territory of the Crone when the need for a deeper, larger understanding of our most meaningful paths in life can no longer be denied, and when the gifts are hidden in our challenges must be brought forth.
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Another beautiful work by Estes.
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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Use the Audible Speed Feature!
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What listeners say about The Hero and the Outlaw
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Cliente Amazon
- 12-29-22
Loved it!
I’ve just finished reading and listening to the heroe and the outlaw. It was exactly what I was looking for to improve my marketing with meaning. Finding out my business archetype has made a huge difference in our choices and the way we deliver our message, I’d already done this before I read the book but it certainly gave me a more profound knowledge of the subject and a deeper understanding of the massages we want to deliver and in which way.
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- Jason Gilbert
- 10-22-22
The narrator reads the in-line citations
This is a book I really wanted to listen to since I love Carol Pearson's other book, but the narrator decided to read in-line sources to references which makes it really hard listen to. Siri might as well be narrating the book because the narrator can't tell what should be omitted from audio.
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