The Hero and the Outlaw Audiobook By Margaret Mark, Carol S. Pearson cover art

The Hero and the Outlaw

Building Extraordinary Brands Through the Power of Archetypes

Preview

Try for $0.00
Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.

The Hero and the Outlaw

By: Margaret Mark, Carol S. Pearson
Narrated by: Randye Kaye
Try for $0.00

$7.95 a month after 30 days. Cancel anytime.

Buy for $21.49

Buy for $21.49

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically.

Written by bestselling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to:

  • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand
  • Harness the power of the archetype to align corporate strategy to sustain competitive advantage
©2001 Margaret Mark and Carol S. Pearson (P)2022 McGraw Hill-Ascent Audio
Marketing Marketing & Sales Advertising
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The Hero and the Outlaw

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    5
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    2
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1
Story
  • 4.5 out of 5 stars
  • 5 Stars
    5
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Loved it!

I’ve just finished reading and listening to the heroe and the outlaw. It was exactly what I was looking for to improve my marketing with meaning. Finding out my business archetype has made a huge difference in our choices and the way we deliver our message, I’d already done this before I read the book but it certainly gave me a more profound knowledge of the subject and a deeper understanding of the massages we want to deliver and in which way.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    5 out of 5 stars

The narrator reads the in-line citations

This is a book I really wanted to listen to since I love Carol Pearson's other book, but the narrator decided to read in-line sources to references which makes it really hard listen to. Siri might as well be narrating the book because the narrator can't tell what should be omitted from audio.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful