Consumer Marketing

Product List
    • Why Things Catch On
    • By: Jonah Berger
    • Narrated by: Keith Nobbs
    • Length: 6 hrs and 50 mins
    • Release date: 03-05-13
    • Language: English
    • 4.5 out of 5 stars 6,900 ratings
    • Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

    Regular price: $14.99 or 1 credit

    Sale price: $14.99 or 1 credit

    • The Magic Words for Influence and Impact
    • By: Phil M. Jones
    • Narrated by: Phil M. Jones
    • Length: 1 hr and 14 mins
    • Release date: 12-01-17
    • Language: English
    • 4.5 out of 5 stars 11,621 ratings
    • Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....

    Regular price: $7.79 or 1 credit

    Sale price: $7.79 or 1 credit

    • Unlocking Consumer Decisions with the Science of Behavioral Economics
    • By: Melina Palmer
    • Narrated by: Rachel Perry
    • Length: 8 hrs and 12 mins
    • Release date: 05-11-21
    • Language: English
    • 4.5 out of 5 stars 30 ratings
    • This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    Included in Plus membership
    • You Can't Be Seen Until You Learn to See
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 7 hrs and 2 mins
    • Release date: 11-13-18
    • Language: English
    • 4.5 out of 5 stars 4,230 ratings
    • For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

    Regular price: $15.75 or 1 credit

    Sale price: $15.75 or 1 credit

    • A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
    • By: Marcus Sheridan
    • Narrated by: Marcus Sheridan
    • Length: 9 hrs and 32 mins
    • Release date: 12-24-19
    • Language: English
    • 5 out of 5 stars 326 ratings
    • In today's digital age, the traditional sales funnel-marketing at the top, sales in the middle, customer service at the bottom - is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    Included in Plus membership
    • Channeling Attention for Change
    • By: Robert B. Cialdini
    • Narrated by: John Bedford Lloyd
    • Length: 9 hrs and 24 mins
    • Release date: 09-06-16
    • Language: English
    • 4.5 out of 5 stars 4,944 ratings
    • Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered....

    Regular price: $19.49 or 1 credit

    Sale price: $19.49 or 1 credit

    • The Politics of Mass Consumption in Postwar America
    • By: Lizabeth Cohen
    • Narrated by: Karen White
    • Length: 21 hrs and 43 mins
    • Release date: 06-05-18
    • Language: English
    • 4 out of 5 stars 16 ratings
    • In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life....

    Regular price: $25.79 or 1 credit

    Sale price: $25.79 or 1 credit

    Included in Plus membership
    • By: Tom Niesen
    • Narrated by: William Sarris
    • Length: 2 hrs and 50 mins
    • Release date: 08-04-20
    • Language: English
    • 4.5 out of 5 stars 7 ratings
    • In this audiobook, author Tom Niesen shows call center managers how to empower their teams to accomplish these critical business goals using the Sandler Selling System....

    Regular price: $11.17 or 1 credit

    Sale price: $11.17 or 1 credit

    Included in Plus membership
    • No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd
    • By: Dan S. Kennedy
    • Narrated by: Shawn Compton
    • Length: 9 hrs and 20 mins
    • Release date: 06-18-19
    • Language: English
    • 4.5 out of 5 stars 244 ratings
    • In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    Included in Plus membership
  • Regular price: $14.39 or 1 credit

    Sale price: $14.39 or 1 credit

    • The Unbeatable Strategy of Loving Customers
    • By: Fred Reichheld, Darci Darnell, Maureen Burns
    • Narrated by: Walter Dixon
    • Length: 8 hrs and 37 mins
    • Release date: 12-31-21
    • Language: English
    • 4.5 out of 5 stars 75 ratings
    • Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    Included in Plus membership
    • A Step-by-Step StoryBrand Guide for Any Business
    • By: Donald Miller, Dr. J.J. Peterson
    • Narrated by: Donald Miller, Dr. J.J. Peterson
    • Series: Made Simple Series
    • Length: 4 hrs and 19 mins
    • Release date: 03-17-20
    • Language: English
    • 5 out of 5 stars 1,107 ratings
    • This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales....

    Regular price: $17.09 or 1 credit

    Sale price: $17.09 or 1 credit

    • What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
    • By: Gad Saad, David M. Buss - foreword
    • Narrated by: Matthew Josdal
    • Length: 11 hrs and 21 mins
    • Release date: 12-03-19
    • Language: English
    • 4.5 out of 5 stars 106 ratings
    • For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves - this is a fascinating listen....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    Included in Plus membership
    • The New Paradigm for Connecting Brands to People
    • By: Marc Gobe
    • Narrated by: DeMario Clarke
    • Length: 12 hrs and 42 mins
    • Release date: 02-28-13
    • Language: English
    • 4 out of 5 stars 83 ratings
    • Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people....

    Regular price: $24.95 or 1 credit

    Sale price: $24.95 or 1 credit

    Included in Plus membership
    • The Science Behind Why We Buy
    • By: Phil P. Barden
    • Narrated by: Graham Mack
    • Length: 9 hrs and 52 mins
    • Release date: 11-15-22
    • Language: English
    • 4 out of 5 stars 6 ratings
    • If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    Included in Plus membership
    • Decision-Making Beyond the Numbers
    • By: John Kay, Mervyn King
    • Narrated by: Roger Davis
    • Length: 15 hrs and 50 mins
    • Release date: 03-17-20
    • Language: English
    • 4.5 out of 5 stars 100 ratings
    • Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices....

    Regular price: $21.49 or 1 credit

    Sale price: $21.49 or 1 credit

    Included in Plus membership
    • The Curious Economics of Contemporary Art
    • By: Don Thompson
    • Narrated by: Adam Verner
    • Length: 10 hrs and 29 mins
    • Release date: 02-07-17
    • Language: English
    • 4.5 out of 5 stars 194 ratings
    • Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world....

    Regular price: $15.47 or 1 credit

    Sale price: $15.47 or 1 credit

    Included in Plus membership
    • Mastering the New Marketing Mindset for Tomorrow's Consumers
    • By: Raja Rajamannar
    • Narrated by: Josh Childs
    • Length: 6 hrs and 12 mins
    • Release date: 02-09-21
    • Language: English
    • 4.5 out of 5 stars 84 ratings
    • Raja Rajamannar, chief marketing officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption....

    Regular price: $19.79 or 1 credit

    Sale price: $19.79 or 1 credit

    • 10 Universal Truths Every Salesperson Needs to Know
    • By: Shari Levitin
    • Narrated by: Shari Levitin
    • Length: 7 hrs and 3 mins
    • Release date: 11-12-19
    • Language: English
    • 5 out of 5 stars 37 ratings
    • Author Shari Levitin, creator of the Third-Level Selling system, offers a dynamic framework for effective selling in the Digital Age. Unlike other sales books that focus on abstract tips or techniques, Heart and Sell offers a science based real-world approach....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    Included in Plus membership
    • How and Why We Shop and Buy
    • By: Kit Yarrow
    • Narrated by: Ann Osmond
    • Length: 6 hrs and 23 mins
    • Release date: 07-27-20
    • Language: English
    • 4.5 out of 5 stars 6 ratings
    • In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    Included in Plus membership