Advertising Psychology
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The Psychology of Advertising
- 3rd Edition
- By: Wolfgang Stroebe, Bob M. Fennis
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Unabridged
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
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The Psychology of Advertising
- 3rd Edition
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Release date: 08-03-21
- Language: English
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers....
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- By: Joseph Sugarman
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Unabridged
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Great advice
- By Juan Jesus on 03-23-21
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Release date: 12-29-20
- Language: English
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy....
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Included in Plus membership -
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Branding & Marketing for Startups
- The Do-It-Yourself Plan to Launch and Promote Your New Small Business or Personal Brand Today! The Secret Strategy for Rapid Growth and Advertising Success
- By: David Marcel
- Narrated by: William Blogs
- Length: 3 hrs and 7 mins
- Unabridged
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Filled with real-world examples and actionable advice, this audiobook is perfect for newly minted startups or current entrepreneurs who wish to increase their customer base. Even if you have no marketing experience at all, you can still master the basics of cost-effective and profitable digital marketing. You simply need the right guide to lead you through the process.
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Great book full of information
- By Samaria on 05-19-23
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Branding & Marketing for Startups
- The Do-It-Yourself Plan to Launch and Promote Your New Small Business or Personal Brand Today! The Secret Strategy for Rapid Growth and Advertising Success
- Narrated by: William Blogs
- Length: 3 hrs and 7 mins
- Release date: 09-15-20
- Language: English
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Filled with real-world examples and actionable advice, this audiobook is perfect for newly minted startups or current entrepreneurs who wish to increase their customer base....
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Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- By: Drew Eric Whitman
- Narrated by: Johnny Heller
- Length: 6 hrs and 17 mins
- Unabridged
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Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
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Be Careful with This Book. Extremely Powerful.
- By Ahmad on 07-24-17
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Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- Narrated by: Johnny Heller
- Length: 6 hrs and 17 mins
- Release date: 05-12-17
- Language: English
- You are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion....
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- By: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
- Narrated by: Blair Hardman
- Length: 5 hrs and 22 mins
- Unabridged
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Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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Interesting and useful.
- By 00doc on 03-18-09
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- Narrated by: Blair Hardman
- Length: 5 hrs and 22 mins
- Release date: 02-17-09
- Language: English
- Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science....
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Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- By: Donald Miller, Dr. J.J. Peterson
- Narrated by: Donald Miller, Dr. J.J. Peterson
- Length: 4 hrs and 19 mins
- Unabridged
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This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
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STORYBRAND
- By C.C on 12-14-20
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Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- Narrated by: Donald Miller, Dr. J.J. Peterson
- Series: Made Simple Series
- Length: 4 hrs and 19 mins
- Release date: 03-17-20
- Language: English
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This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales....
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Buyology
- Truth and Lies About Why We Buy
- By: Martin Lindstrom
- Narrated by: Don Leslie
- Length: 7 hrs and 22 mins
- Unabridged
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
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Very High Word to Idea Ratio
- By Pamela on 04-08-09
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Buyology
- Truth and Lies About Why We Buy
- Narrated by: Don Leslie
- Length: 7 hrs and 22 mins
- Release date: 10-21-08
- Language: English
- Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars....
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The Tipping Point
- How Little Things Can Make a Big Difference
- By: Malcolm Gladwell
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 34 mins
- Unabridged
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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My tipping point…for audio
- By Mod on 04-17-12
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The Tipping Point
- How Little Things Can Make a Big Difference
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 34 mins
- Release date: 04-03-07
- Language: English
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From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
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Scientific Advertising
- By: Claude Hopkins
- Narrated by: Ty Carthage
- Length: 2 hrs and 19 mins
- Unabridged
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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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The Narrater is horrible
- By Eric Keith on 05-21-18
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Scientific Advertising
- Narrated by: Ty Carthage
- Length: 2 hrs and 19 mins
- Release date: 09-10-15
- Language: English
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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923....
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Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 7 hrs and 39 mins
- Unabridged
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?
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Motivational, but lacks substance!
- By Melanie Iannaggi on 09-15-17
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Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- Narrated by: Sally Hogshead
- Length: 7 hrs and 39 mins
- Release date: 04-26-16
- Language: English
- A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior....
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Cashvertising Online
- How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
- By: Drew Eric Whitman
- Narrated by: Johnny Heller
- Length: 6 hrs and 33 mins
- Unabridged
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The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.
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A must read!
- By Aimee MIller on 02-25-24
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Cashvertising Online
- How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
- Narrated by: Johnny Heller
- Length: 6 hrs and 33 mins
- Release date: 10-02-23
- Language: English
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The latest book from Dr. Direct will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising....
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Scientific Advertising
- By: Claude C. Hopkins
- Narrated by: Paul Jones
- Length: 2 hrs and 4 mins
- Unabridged
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This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
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a must-read for agencies and business owners
- By Jenna on 11-15-18
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Scientific Advertising
- Narrated by: Paul Jones
- Length: 2 hrs and 4 mins
- Release date: 09-25-17
- Language: English
- After listening to this audiobook you'll never waste money on ineffective advertising again....
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Propaganda
- By: Edward Bernays
- Narrated by: Barry J. Peterson
- Length: 3 hrs and 4 mins
- Unabridged
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Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.
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Still relevant and hauntingly accurate, too opimistic and elitist in the idea of being used for good by the deserving rulers.
- By robert on 10-03-24
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Propaganda
- Narrated by: Barry J. Peterson
- Length: 3 hrs and 4 mins
- Release date: 03-09-18
- Language: English
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Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication...
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- By: Martin Lindstrom
- Narrated by: Dan Woren
- Length: 10 hrs and 40 mins
- Unabridged
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From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
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The Conspiracy Against Our Subconscious
- By Doug on 10-22-11
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Narrated by: Dan Woren
- Length: 10 hrs and 40 mins
- Release date: 09-20-11
- Language: English
- From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds....
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The Power of Nice
- How to Conquer the Business World with Kindness
- By: Linda Kaplan Thaler, Robin Koval
- Narrated by: Linda Kaplan Thaler, Robin Koval
- Length: 2 hrs and 58 mins
- Unabridged
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Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.
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For selected audiences
- By Coach Brock on 10-15-07
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The Power of Nice
- How to Conquer the Business World with Kindness
- Narrated by: Linda Kaplan Thaler, Robin Koval
- Length: 2 hrs and 58 mins
- Release date: 07-24-07
- Language: English
- Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice....
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Secrets of Selling in the Digital Age
- Advertising Boldly Using Time-Tested Marketing Psychology Through the Power of the Word
- By: Robert Godin, Seth Cialdini
- Narrated by: Jim D. Johnston
- Length: 3 hrs and 40 mins
- Unabridged
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The marketing technology may have changed but human hopes and desires do not! All the latest high-tech web design gadgets won't help make you any money unless you learn to use words and sales strategies that have been proven to get attention, generate interest and desire, and motivate people to take buying action now. It doesn't matter how pretty and professional looking your ad, sales letter, or website is, the only way you're going to make money is by using words that communicate clearly the benefits of your offer and the reasons why your prospect should buy from you.
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Rehashed material, bad play on names
- By markfav on 08-30-22
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Secrets of Selling in the Digital Age
- Advertising Boldly Using Time-Tested Marketing Psychology Through the Power of the Word
- Narrated by: Jim D. Johnston
- Length: 3 hrs and 40 mins
- Release date: 04-27-20
- Language: English
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All the latest high-tech web design gadgets won't help make you any money unless you learn to use words and sales strategies that have been proven to get attention, generate interest and desire, and motivate people to take buying action now....
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Mind Over Matter
- Exploring the Psychological Landscape of the Tech Era
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 4 hrs and 9 mins
- Unabridged
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Immerse yourself in the thought-provoking pages of "Mind Over Matter," a cutting-edge exploration of the intricate tapestry woven from our modern digital landscape and its profound effects on our psychological well-being. This groundbreaking eBook delves deep into the soul of the social media era, unraveling the complexities of the virtual environments that now cradle human interaction, shape our self-perception, and forge our global culture. Embark on a journey through the emergence and evolution of social platforms in "The Advent of Social Media," unraveling the history and development of...
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Mind Over Matter
- Exploring the Psychological Landscape of the Tech Era
- Narrated by: Virtual Voice
- Length: 4 hrs and 9 mins
- Release date: 05-06-24
- Language: English
- Immerse yourself in the thought-provoking pages of "Mind Over Matter," a cutting-edge exploration of the intricate tapestry woven from our modern ...
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The Age of Persuasion
- How Marketing Ate Our Culture
- By: Terry O'Reilly, Mike Tennant
- Narrated by: Terry O'Reilly
- Length: 10 hrs and 24 mins
- Unabridged
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The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond.
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Great
- By Anonymous User on 08-27-23
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The Age of Persuasion
- How Marketing Ate Our Culture
- Narrated by: Terry O'Reilly
- Length: 10 hrs and 24 mins
- Release date: 02-25-20
- Language: English
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The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture....
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Scientific Advertising
- By: Mr. Claude C. Hopkins
- Narrated by: Core Media Productions
- Length: 2 hrs and 2 mins
- Unabridged
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Scientific Advertising was written by Claude C. Hopkins in 1923 and is cited by many of advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.
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Great book
- By Michael Reese on 01-07-15
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Scientific Advertising
- Narrated by: Core Media Productions
- Length: 2 hrs and 2 mins
- Release date: 12-07-07
- Language: English
- Scientific Advertising was written by Claude C. Hopkins in 1923 and is cited by many of advertising and marketing personalities....
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You May Also Like
- Taste in an Age of Endless Choice
- By: Tom Vanderbilt
- Narrated by: Jeffrey Kafer
- Length: 9 hrs and 5 mins
- Unabridged
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Our preferences and opinions are constantly being shaped by countless forces–especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.
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[Citation needed]
- By Isaac Lyman on 12-19-16
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You May Also Like
- Taste in an Age of Endless Choice
- Narrated by: Jeffrey Kafer
- Length: 9 hrs and 5 mins
- Release date: 05-10-16
- Language: English
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Our preferences and opinions are constantly being shaped by countless forces–especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate....
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