Advertising Psychology

Product List
    • 3rd Edition
    • By: Wolfgang Stroebe, Bob M. Fennis
    • Narrated by: Nigel Patterson
    • Length: 19 hrs and 40 mins
    • Release date: 08-03-21
    • Language: English
    • 5 out of 5 stars 3 ratings
    • The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers....

    Regular price: $25.79 or 1 credit

    Sale price: $25.79 or 1 credit

    • The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
    • By: Joseph Sugarman
    • Narrated by: Mike Lenz
    • Length: 11 hrs and 9 mins
    • Release date: 12-29-20
    • Language: English
    • 5 out of 5 stars 87 ratings
    • Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy....

    Regular price: $21.49 or 1 credit

    Sale price: $21.49 or 1 credit

    Included in Plus membership
    • The Do-It-Yourself Plan to Launch and Promote Your New Small Business or Personal Brand Today! The Secret Strategy for Rapid Growth and Advertising Success
    • By: David Marcel
    • Narrated by: William Blogs
    • Length: 3 hrs and 7 mins
    • Release date: 09-15-20
    • Language: English
    • 5 out of 5 stars 49 ratings
    • Filled with real-world examples and actionable advice, this audiobook is perfect for newly minted startups or current entrepreneurs who wish to increase their customer base....

    Regular price: $14.95 or 1 credit

    Sale price: $14.95 or 1 credit

    • How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
    • By: Drew Eric Whitman
    • Narrated by: Johnny Heller
    • Length: 6 hrs and 17 mins
    • Release date: 05-12-17
    • Language: English
    • 5 out of 5 stars 649 ratings
    • You are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion....

    Regular price: $15.56 or 1 credit

    Sale price: $15.56 or 1 credit

    • 50 Scientifically Proven Ways to Be Persuasive
    • By: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
    • Narrated by: Blair Hardman
    • Length: 5 hrs and 22 mins
    • Release date: 02-17-09
    • Language: English
    • 4 out of 5 stars 1,077 ratings
    • Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science....

    Regular price: $14.99 or 1 credit

    Sale price: $14.99 or 1 credit

    • Truth and Lies About Why We Buy
    • By: Martin Lindstrom
    • Narrated by: Don Leslie
    • Length: 7 hrs and 22 mins
    • Release date: 10-21-08
    • Language: English
    • 4 out of 5 stars 755 ratings
    • Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars....

    Regular price: $15.75 or 1 credit

    Sale price: $15.75 or 1 credit

    • A Step-by-Step StoryBrand Guide for Any Business
    • By: Donald Miller, Dr. J.J. Peterson
    • Narrated by: Donald Miller, Dr. J.J. Peterson
    • Series: Made Simple Series
    • Length: 4 hrs and 19 mins
    • Release date: 03-17-20
    • Language: English
    • 5 out of 5 stars 1,107 ratings
    • This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales....

    Regular price: $17.09 or 1 credit

    Sale price: $17.09 or 1 credit

    • How Little Things Can Make a Big Difference
    • By: Malcolm Gladwell
    • Narrated by: Malcolm Gladwell
    • Length: 8 hrs and 34 mins
    • Release date: 04-03-07
    • Language: English
    • 4.5 out of 5 stars 22,313 ratings
    • From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

    Regular price: $19.49 or 1 credit

    Sale price: $19.49 or 1 credit

    • By: Claude Hopkins
    • Narrated by: Ty Carthage
    • Length: 2 hrs and 19 mins
    • Release date: 09-10-15
    • Language: English
    • 4.5 out of 5 stars 395 ratings
    • Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923....

    Regular price: $6.95 or 1 credit

    Sale price: $6.95 or 1 credit

    • How to Make Your Brand Impossible to Resist
    • By: Sally Hogshead
    • Narrated by: Sally Hogshead
    • Length: 7 hrs and 39 mins
    • Release date: 04-26-16
    • Language: English
    • 4.5 out of 5 stars 367 ratings
    • A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior....

    Regular price: $21.59 or 1 credit

    Sale price: $21.59 or 1 credit

    • How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
    • By: Drew Eric Whitman
    • Narrated by: Johnny Heller
    • Length: 6 hrs and 33 mins
    • Release date: 10-02-23
    • Language: English
    • 5 out of 5 stars 10 ratings
    • The latest book from Dr. Direct will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising....

    Regular price: $15.56 or 1 credit

    Sale price: $15.56 or 1 credit

    • Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
    • By: Martin Lindstrom
    • Narrated by: Dan Woren
    • Length: 10 hrs and 40 mins
    • Release date: 09-20-11
    • Language: English
    • 4.5 out of 5 stars 340 ratings
    • From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds....

    Regular price: $18.00 or 1 credit

    Sale price: $18.00 or 1 credit

    • Exploring the Psychological Landscape of the Tech Era
    • By: Barrett Williams, ChatGPT ChatGPT
    • Narrated by: Virtual Voice
    • Length: 4 hrs and 9 mins
    • Release date: 05-06-24
    • Language: English
    • Not rated yet
    • Immerse yourself in the thought-provoking pages of "Mind Over Matter," a cutting-edge exploration of the intricate tapestry woven from our modern ...

    Regular price: $4.99 or 1 credit

    Sale price: $4.99 or 1 credit

    Included in Plus membership
    • How to Conquer the Business World with Kindness
    • By: Linda Kaplan Thaler, Robin Koval
    • Narrated by: Linda Kaplan Thaler, Robin Koval
    • Length: 2 hrs and 58 mins
    • Release date: 07-24-07
    • Language: English
    • 4 out of 5 stars 209 ratings
    • Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice....

    Regular price: $15.59 or 1 credit

    Sale price: $15.59 or 1 credit

    • By: Claude C. Hopkins
    • Narrated by: Paul Jones
    • Length: 2 hrs and 4 mins
    • Release date: 09-25-17
    • Language: English
    • 4.5 out of 5 stars 119 ratings
    • After listening to this audiobook you'll never waste money on ineffective advertising again....

    Regular price: $18.71 or 1 credit

    Sale price: $18.71 or 1 credit

    • By: Edward Bernays
    • Narrated by: Barry J. Peterson
    • Length: 3 hrs and 4 mins
    • Release date: 03-09-18
    • Language: English
    • 3.5 out of 5 stars 20 ratings
    • Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication...

    Regular price: $14.95 or 1 credit

    Sale price: $14.95 or 1 credit

    • By: Claude Hopkins
    • Narrated by: Barry J. Peterson
    • Length: 1 hr and 57 mins
    • Release date: 03-06-18
    • Language: English
    • 5 out of 5 stars 12 ratings
    • Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk....

    Regular price: $6.95 or 1 credit

    Sale price: $6.95 or 1 credit

    • Taste in an Age of Endless Choice
    • By: Tom Vanderbilt
    • Narrated by: Jeffrey Kafer
    • Length: 9 hrs and 5 mins
    • Release date: 05-10-16
    • Language: English
    • 4 out of 5 stars 66 ratings
    • Our preferences and opinions are constantly being shaped by countless forces–especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate....

    Regular price: $18.00 or 1 credit

    Sale price: $18.00 or 1 credit

    • How Marketing Ate Our Culture
    • By: Terry O'Reilly, Mike Tennant
    • Narrated by: Terry O'Reilly
    • Length: 10 hrs and 24 mins
    • Release date: 02-25-20
    • Language: English
    • 4.5 out of 5 stars 6 ratings
    • The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture....

    Regular price: $17.10 or 1 credit

    Sale price: $17.10 or 1 credit

    • How Our Passions Connect Us and Make Us Who We Are
    • By: Aaron Ahuvia PhD
    • Narrated by: Steven Jay Cohen
    • Length: 8 hrs and 26 mins
    • Release date: 07-19-22
    • Language: English
    • 4.5 out of 5 stars 10 ratings
    • A revealing investigation of the secret, tangled emotional relationships people have with things - drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing....

    Regular price: $19.49 or 1 credit

    Sale price: $19.49 or 1 credit