There is an unofficial rule for success: You need to change who you are to achieve greatness. But it doesn’t have to be that way. What if you could leverage your so-called vices and shortcomings and make them your super powers? Rare Breed is an unorthodox business book for the rebels, outsiders, and provocateurs - anyone with the ambition to lead, create, inspire and provoke change on your own terms by owning all of who you are, not just the pretty parts. But be careful, each virtue has a seductive and dualistic nature that can lead to success or sabotage.

Kara Goucher grew up with Olympic dreams. She excelled at running from a young age and was offered a Nike sponsorship deal when she graduated from college. Then in 2004, she was invited to join a secretive, lavishly funded new team, dubbed the Nike Oregon Project. Coached by distance running legend Alberto Salazar, it seemed like the opportunity of a lifetime. Kara was soon winning a World Championship medal, going to the Olympics, and standing on the podium at the New York and Boston marathons, just like her coach. But behind the scenes, Salazar was hiding dark secrets.

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.

When Des woke up on April 16, 2018, the morning of the Boston Marathon, it was 39 degrees and raining, with high, gusty winds. The weather didn’t bother her. In fact, she thought it might be a blessing. She was far from peak form—recovering from illness and questioning her running future—and didn’t expect much of herself that day. But as she ticked off mile after mile in the brutal conditions, passing familiar landmarks on the course she knew and loved, something shifted. Opportunity unexpectedly presented itself. Des tapped into her inner strength and found a reason to race.

From beloved performance expert, executive coach, and coauthor of Peak Performance Steve Magness comes a radical rethinking of how we perceive toughness and what it means to achieve our high ambitions in the face of hard things.

In The Champion's Mind, sports psychologist Jim Afremow, PhD, LPC, now offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including tips and techniques based on high-performance psychology research, such as how to get in a "zone," thrive on a team, and stay humble; how to progress within a sport and sustain excellence long-term, and customizable pre-performance routines to hit full power when the gun goes off or the puck is dropped.

For more than two decades, legendary trainer Tim Grover has taken the greats - Michael Jordan, Kobe Bryant, Dwyane Wade, and hundreds of relentless competitors in sports, business, and every walk of life - and made them greater. Now, he reveals what it takes to achieve total mental and physical dominance, showing you how to be relentless and achieve whatever you desire.

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head.

Lauren Fleshman has grown up in the world of running. One of the most decorated collegiate athletes of all time and a national champion as a pro, she was a major face of women’s running for Nike before leaving to shake up the industry with feminist running brand Oiselle and now coaches elite young female runners. Every step of the way, she has seen the way that our sports systems—originally designed by men, for men and boys—fail young women and girls as much as empower them. Written with heart and verve, Good for a Girl is a joyful love letter to the running life.

You might think laziness, lack of willpower, and/or low motivation are to blame for the fact that you aren't achieving your goals. But fascinating research in the field of psychoneuroimmunology has revealed another, far more likely possibility. One with the potential to transform your life in a dramatic way.

In The Power of One More, renowned keynote speaker and performance expert Ed Mylett draws on thirty years of experience as an entrepreneur and coach to top athletes, entertainers, and business executives to reveal powerful strategies to help you live an extraordinary "one more" life.

Achievement often comes at a cost. Angst, restlessness, frayed relationships, exhaustion, and even substance abuse can be the unwanted side effects of an obsession with outward performance. While the high of occasional wins can keep you going for a while, playing into the always-on, never enough hustle culture ultimately takes a serious toll.

Writing from both the cutting edge of scientific discovery and the front-lines of elite athletic performance, National Magazine Award-winning science journalist Alex Hutchinson presents a revolutionary account of the dynamic and controversial new science of endurance.

He knows how to win. More, he knows the many ways - subtle, brutal, often self-inflicted - we lose. As the most trusted mental coach in the world of sports, Trevor Moawad has worked with many of the most dominant athletes and the savviest coaches. From Nick Saban and Kirby Smart to Russell Wilson, they all look to Moawad for help finding or keeping or regaining their competitive edge. (As do countless business leaders and members of special forces.) Now, at last, Moawad shares his unique philosophy with the general public.

Discover how to become the best version of you and develop healthy habits, find inspiring new perspectives and live a motivated, joy-filled life! Who is your Future Self? That question is the answer to all your life's questions. When you know who you want to be then you know what you're going to do today. That answer directly impacts how motivated you are, and how you feel about yourself. It's the answer to whether you'll distract yourself on social media for hours, whether you'll eat junk food and what time you get up in the morning.

He knows how to win. More, he knows the many ways - subtle, brutal, often self-inflicted - we lose. As the most trusted mental coach in the world of sports, Trevor Moawad has worked with many of the most dominant athletes and the savviest coaches. From Nick Saban and Kirby Smart to Russell Wilson, they all look to Moawad for help finding or keeping or regaining their competitive edge. (As do countless business leaders and members of special forces.) Now, at last, Moawad shares his unique philosophy with the general public.

As a therapist, physician, and mental coach, Dr. Michael Lardon has dedicated his career to helping athletes understand and better achieve peak performance. In Finding Your Zone, he shares with listeners what he's discovered about reaching the state in which "thoughts and actions are occurring in complete synchronicity" and how this state is accessible to all, not just the few. In 10 key lessons - illustrated by personal anecdotes from his clients - Lardon teaches listeners how to access the zone not only in sports but in all aspects of their lives.

In Life as Sport, sport psychologist Dr. Jonathan Fader shares the skills that he teaches professional athletes - to enhance motivation, set productive goals, sharpen routines, manage stress, and clarify thought processes - and applies them to real-world situations. Dr. Fader's audiobook is the product of thousands of hours of conversations with athletes from various teams and sports.

Performing Under Pressure tackles the greatest obstacle to personal success, whether in a sales presentation, at home, on the golf course, interviewing for a job, or performing onstage at Carnegie Hall. Despite sports mythology, no one rises to the occasion under pressure and does better than they do in practice. The reality is pressure makes us do worse and sometimes leads us to fail utterly. But there are things we can do to diminish its effects on our performance.

Dr. Nate Zinsser has spent his career training the minds of the U.S. Military Academy’s cadets as they prepare to lead and perform when the stakes are the very highest—on the battlefield. Alongside this work, he has coached world-class athletes including a Super Bowl MVP, numerous Olympic medalists, professional ballerinas, NHL All-Stars, and college All-Americans, teaching them to overcome pressure and succeed on the biggest stages.

It’s easy to be positive when everything is coming up roses. But what happens when life goes sideways? Many of us lapse into a self-defeating negative spiral that makes it hard to accomplish anything. Getting to Neutral is a step-by-step guide that shows listeners how to use mental conditioning coach Trevor Moawad’s innovative motivational system to defeat negativity and thrive.

Norway native Erik Bertrand Larssen is many things: a veteran paratrooper who served in Bosnia, Kosovo, Macedonia, and Afghanistan; a successful entrepreneur; and a critically acclaimed performance consultant. He has helped catapult the success of countless high-achievers, including Microsoft, Boston Consulting Group, and Statoil ASA executives. His life-altering and revered method improves performance by getting people to push themselves past the brink of self-imposed limitations.

More often than not, our own mental obstacles are holding us back from the joy, fulfillment, and meaning that we all crave, but by retooling our perspectives, we gain the ability to see the path toward the life we truly desire. Charlie Harary, business executive, professor, speaker, and radio host, combines the wisdom of science, spirituality, and personal growth in practical and understandable terms so you can take the life you have and make it the life you want.

Troy Horne here. Your mental-toughness guide! I am here to help parents understand how to help your young athlete navigate this mental-toughness journey. I know where you are, and I know how to help you help your young athlete find their mental toughness.

After decades of research, world-renowned Stanford University psychologist Carol S. Dweck discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she describes how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset.

From best-selling author Bob Rotella, America's preeminent sports psychologist, a groundbreaking guide to success in all aspects of life - not just sports - from business to relationships to personal challenges of every variety.

In Elevate, Robert Glazer reveals four life-changing principles - or capacities - that will allow you to overcome self-limiting beliefs, establish positive habits, and find your "why". As we look to elevate ourselves, we mean so much more than beating the competition. After all, our greatest competition is ourselves! We need to find ways to consistently outperform ourselves and our own expectations.

In What It Takes to Be #1, Vince Lombardi, Jr. explores his father's leadership philosophy and extracts powerful lessons about what it takes to be an effective leader. Taking as his jumping-off point his father's legendary 1970 speech on the supreme importance of self-knowledge, character, and integrity, Lombardi, Jr. examines each of those qualities and offers guidelines on cultivating and applying them at work and in your personal life.

In The Champion's Mind, sports psychologist Jim Afremow, PhD, LPC, now offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including tips and techniques based on high-performance psychology research, such as how to get in a "zone," thrive on a team, and stay humble; how to progress within a sport and sustain excellence long-term, and customizable pre-performance routines to hit full power when the gun goes off or the puck is dropped.

This is an audiobook for busy people. If you want less on your plate and more for your life and career, tune in to the #1 Wall Street Journal best seller, The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results. The ONE Thing will bring your life and your work into focus. Authors Gary Keller and Jay Papasan teach you the tricks to cut through the clutter, achieve better results in less time, dial down stress, and master what matters to you.

Forget hustle harder. Forget a mandatory 5 a.m. wake-up. Forget outlining your life plan in six-month, one-year, and five-year spans. We're living in a cultural shift as we reframe our perspectives around the purpose of work, what work/life balance really means, and how we want to spend our time on this planet. In her first book, Jenna Kutcher—entrepreneur, photographer, influencer, teacher, mom, and host of the wildly popular Goal Digger podcast—shares her philosophy on how to live a life that exists outside the tired cliché of “having it all.”

Where Have I Been All My Life? is a compelling memoir recounting one woman’s journey through grief and a profound feeling of unworthiness to wholeness and healing. It begins with the chillingly sudden death of Rice’s mother, and is followed by her foray into the center of mourning.

Through the stories of a number of unsung heroes, Sanborn reveals the keys each one of us can use to improve our organizations and enhance our careers. He has an unparalleled ability to explain fundamental business and leadership truths through simple stories and anecdotes. You Don't Need a Title to Be a Leader offers an inspiring message for anyone who wants to take control of his or her life and make a positive difference.

We've all had the desire to travel through time and see what our lives will be like later in life. While we want the best possible future for ourselves, we often fail to make decisions that would truly make that a reality. Why are so many of us so disconnected from our future selves? Based on over a decade of groundbreaking research, Your Future Self explains that, in our minds, our future selves often look like strangers.

Robert Kiyosaki - author of the #1 personal finance book of all time - has built a legacy around simplifying complex and often-confusing subjects like money and investing. He continues to challenge conventional wisdom and asks the questions that will help listeners sift through today's information overload to uncover ways to assess what's real... and what isn't. And use truth and facts as a foundation for taking control of their financial lives. In this new book, Robert fights what’s "fake" and helps listeners differentiate between what’s real...and what isn’t.

A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we’re so lousy at predicting what will make us happy–and what we can do about it. Most of us spend our lives steering ourselves toward the best of all possible futures, only to find that tomorrow rarely turns out as we had expected. Why? As Harvard psychologist Daniel Gilbert explains, when people try to imagine what the future will hold, they make some basic and consistent mistakes.

Discover the Japanese secret to unlocking your purpose, productivity, and passion in life!

At work, we’re taught to lead the conversation. On social media, we shape our personal narratives. At parties, we talk over one another. So do our politicians. We’re not listening. And no one is listening to us. Despite living in a world where technology allows constant digital communication and opportunities to connect, it seems no one is really listening or even knows how. And it’s making us lonelier, more isolated, and less tolerant than ever before. A listener by trade, New York Times contributor Kate Murphy wanted to know how we got here.

Psychologist Martin E.P. Seligman, one of the world's experts on motivation, shows you how to chart a new approach to living with "flexible optimism." Dr. Seligman's principles of reasoned, flexible optimism will help you rise above pessimism and the depression that accompanies negative thoughts.

The Dalai Lama will tell you that happiness is the purpose of life, and that "the very motion of our life is toward happiness." How to get there has always been the question. With the help of a psychiatrist, he now gets the message across in a context we can easily understand.