
Hello My Name Is Awesome
How to Create Brand Names That Stick
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
$0.99/mo for the first 3 months

Buy for $14.78
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Claire Buchignani
About this listen
The ultimate guide to naming your product or business has been updated throughout, with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.
Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and effective brand names. No degree in linguistics is required.
The heart of the book is Watkins' proven SMILE and SCRATCH test. A great name makes you SMILE because it is Suggestive: evokes something about your brand; is Memorable: makes an association with the familiar; uses Imagery: aids memory through evocative visuals; has Legs: lends itself to a theme for extended mileage; and is Emotional: moves people.
A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged: looks like a typo; is a Copycat: similar to competitors’ names; is Restrictive: limits future growth; is Annoying: seems forced and frustrates customers; is Tame: feels flat, merely descriptive, and uninspired; suffers from the Curse of knowledge: speaks only to insiders; and is Hard to pronounce: confuses and distances customers.
This 50 percent - new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, and a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms and much more.
©2019 Alexandra Watkins (P)2019 Alexandra WatkinsListeners also enjoyed...
-
Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 7 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?
-
-
Motivational, but lacks substance!
- By Melanie Iannaggi on 09-15-17
By: Sally Hogshead
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
-
Great content littered with filthy language
- By Amazon Customer on 09-29-21
By: Alex Hormozi
-
Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
-
-
One of the best books I’ve read
- By anon. on 07-23-19
By: Rory Sutherland
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall
-
Performance
-
Story
This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
-
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
-
How to Launch a Brand
- Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity
- By: Fabian Geyrhalter
- Narrated by: Chris Brinkley
- Length: 2 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and - obviously, since you just launched a new offering - you have no legacy or advocates? The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you have sought to listen to this book.
-
-
Dated But Still Useful
- By S. Wells on 11-17-20
-
Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
-
Use the Audible Speed Feature!
- By Sand on 05-30-21
-
Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 7 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?
-
-
Motivational, but lacks substance!
- By Melanie Iannaggi on 09-15-17
By: Sally Hogshead
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
-
Great content littered with filthy language
- By Amazon Customer on 09-29-21
By: Alex Hormozi
-
Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
-
-
One of the best books I’ve read
- By anon. on 07-23-19
By: Rory Sutherland
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall
-
Performance
-
Story
This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
-
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
-
How to Launch a Brand
- Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity
- By: Fabian Geyrhalter
- Narrated by: Chris Brinkley
- Length: 2 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and - obviously, since you just launched a new offering - you have no legacy or advocates? The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you have sought to listen to this book.
-
-
Dated But Still Useful
- By S. Wells on 11-17-20
-
Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
-
Use the Audible Speed Feature!
- By Sand on 05-30-21
-
Obsessed
- Building a Brand People Love from Day One
- By: Emily Heyward
- Narrated by: Lisa Flanagan
- Length: 5 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Emily Heyward founded Red Antler, the Brooklyn-based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day.
-
-
repetitive and dull
- By selo leno on 06-23-22
By: Emily Heyward
-
The Inevitable
- Understanding the 12 Technological Forces That Will Shape Our Future
- By: Kevin Kelly
- Narrated by: George Newbern
- Length: 11 hrs and 30 mins
- Unabridged
-
Overall
-
Performance
-
Story
From one of our leading technology thinkers and writers, a guide through the 12 technological imperatives that will shape the next 30 years and transform our lives. Much of what will happen in the next 30 years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives - from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture.
-
-
Predicting is hard, especially about the future
- By Michael on 02-20-17
By: Kevin Kelly
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
-
Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
-
The E-Myth Revisited
- Why Most Small Businesses Don't Work and What to Do About It
- By: Michael E. Gerber
- Narrated by: Michael E. Gerber
- Length: 8 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
-
-
Saved my Life
- By Christine on 09-17-08
-
Positioning, 20th Anniversary Edition
- The Battle for Your Mind
- By: Al Ries, Jack Trout
- Narrated by: Grover Gardner
- Length: 4 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
-
-
The content is relevant to those who are marketing organizations and those who are marketing themselves.
- By Brian Dickson on 12-19-24
By: Al Ries, and others
-
Exactly What to Say
- The Magic Words for Influence and Impact
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
-
-
Handful of Good Scripts
- By A. Yoshida on 05-28-18
By: Phil M. Jones
-
10x Is Easier than 2x
- How World-Class Entrepreneurs Achieve More by Doing Less
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 9 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
-
-
Best Book of the year for me!!!
- By Trenton on 05-15-23
By: Dan Sullivan, and others
-
Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
-
A Primer on Viral & Memorable Marketing
- By Douglas C. Bates on 04-01-13
By: Jonah Berger
-
The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- By: Rob Fitzpatrick
- Narrated by: Rob Fitzpatrick
- Length: 3 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
-
-
Very insightful
- By jere on 10-26-21
By: Rob Fitzpatrick
-
The 22 Immutable Laws of Branding
- By: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
-
-
Good, but out of date
- By Dave Makes Things on 09-07-14
By: Al Ries, and others
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
-
The best and only book on positioning
- By Geordie on 05-02-20
By: April Dunford
-
Never Split the Difference
- Negotiating as if Your Life Depended on It
- By: Chris Voss
- Narrated by: Michael Kramer
- Length: 8 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head.
-
-
Needs PDF companion file
- By John L. Pinkowski on 03-07-17
By: Chris Voss
What listeners say about Hello My Name Is Awesome
Highly rated for:
Reviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- David
- 04-24-20
Perfect for creatives who have “awesome” ideas all the time
If you’re creative like me, you probably need boundaries, like me. I have a million “awesome” name ideas all the time - but they aren’t really awesome. In fact, they are way too complicated and fancy and don’t get to the point.
This book is hilarious and clever - and most importantly, gave me the boundaries I need while pondering names for every piece of my business.
BONUS: the other best part of this audiobook is the narrator! She is AWESOME (sorry, had to say it) and seriously the most perfect fit for an audiobook I have ever listened too! A+ sister! (And I’m an audiobook junkie so I’ve listened to many boring voices that don’t fit the tone of the writing. In fact, this is my first review ever for an audiobook due to this great vocal personality experience.)
I am so happy to have this book in my business branding arsenal and will highly recommend it to all of my clients who struggle with naming too :)
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Spencer
- 11-13-23
FANTASTIC, extremely helpful, and entertaining!
This book SAVED me. As an entrepreneur building my third company, I needed this name to be stellar. I also didn't want to spend a fortune to have someone come up with a name for me. Thanks to Alexandra's unlimited suggestions, guidelines, and entertaining name examples, I was able to brainstorm all sorts of names that I loved for my new company, and then narrow it down to one that I am confident will stand out and grow with my company. Alexandra reads the book herself and is very fun to listen to! I love how she inserts her personality (a lot more than other books) and makes you smile and giggle as you listen to it. I craved having moments to listen to this book and may even go through it again. Thank you, Alexandra and team, for sharing your wisdom and guiding me to success!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Andrew
- 08-25-20
Engaging Story Telling
I have been spending the last couple of weeks trying to come up with a name for my company. While I understood the importance of brainstorming ideas and just getting things down on paper, this audiobook gave me a system to follow in order to be successful! By following the processes, leveraging the tools and resources recommended, I already have a dozen brand name ideas that I feel confident about!
In regards to digesting the information, I appreciated the amount of storytelling that went into the book, it allowed me to fully understand each and every concept and made it fun and engaging as well! Highly recommend :)
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Tania Yums
- 08-28-20
GREAT RESOURCE!!
Very informative!! Loads of information and resources to take in presented in a comical way. Highly recommend to all starting a brand!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- DeOnta Rowe
- 06-03-24
Great Book to have in your back pocket
I loved the insight that came from the author. Ms. Alexander and Watkins does a fine job of talking about product name creation. She provides great examples from her own experience and the world around her. This gives the reader the insight to see that it can be a lucrative and rewarding career. She’s a shining example of what’s possible.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- ayat
- 12-21-19
A decent read
It was a decent read but not wow. I learned 2 or 3 new name tricks only. To me it was not very informative. I enjoyed few of the chapters. I did not like the narrative! But that’s just me.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- Mitja Drame
- 04-03-20
Read this book - and find your PERFECT name!
At the end of October and beginning of November 2019, we had an issue. A big one. We needed a name for our new company. But not just a name. A perfect name, which can stand the test of time.
We wanted to achieve this until Black Friday. Long story short, we made it one day before the set date!
Before that, we read every article and listened to every video we could find on the topic.
We tried several techniques from the content we found. But no 'AHA' moment, sadly.
Then one day, I said to myself: "Wait, there should be someone who wrote a book on a subject!" And there it was: "Hello, My Name Is Awesome" by Alexandra Watkins.
I am a die-hard perfectionist, so I did my research on the author and her book. I decided to buy it. And wow, I'm glad I did!
After several weeks of brainstorming with my business partner and papers with unusable names, the book changed everything.
Alexandra's advice finally connected all the dots.
The advice in the book is easy to understand and implement. I loved the real-life examples the book gives. Particularly I liked the "Spoon Me yogurt" example. OMG! After hearing the story, I wanted to achieve this for our company's name.
With the help of her book, we were able to find the perfect name, a free .com domain, merchandise ideas, and much more! People who hear our name for the first time always smile.
"Hello, My Name Is Awesome" book is the ONLY resource you need to find a name for your company, book, products ...
Whenever I find people with naming issues, I point them to Alexandra's book. That's all I have to do!
In the end, the book is fun, informative, and packed with the author's experiences.
Now is the time that your company stands out from the crowd, be unforgettable, and make history!
Alexandra, thank you!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Anonymous User
- 08-23-20
Learn more about what not to do
The book is fast and energetic which is fun. I learnt more of what I should avoid than what I should target. Helpful overall. The author mentions Made to Stick twice. Definitely a great resource worth listening to along with this book.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Tommy Boy
- 10-27-23
Practical and effective
This book is a must read for anyone naming, branding, or renaming any part of their business. Alexandra provides clear and effective tools, strategies, and recommendations for brand names, product names, and even meeting room names.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- j_d_k
- 06-21-21
Very helpful
Incredibly helpful and actionable. Great run-through of the process to get to an awesome name.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!