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The IP Miracle: How to Transform Ideas into Assets That Multiply Your Business
- Narrated by: JiNan Glasgow George
- Length: 5 hrs and 23 mins
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Publisher's summary
Could your business be worth five times more?
The Fortune 500 know the secret. The largest companies in your industry do, too. Your competition may also be leveraging it. So why aren’t you?
The number one multiplier effect of any business is intellectual property - patents, trademarks, copyrights, trade secrets, servicemarks, and the people who create all of them. In most businesses, the most valuable asset - employees who make things and solve problems - walk out the door everyday. So then how do you capture the value of those ideas and convert them into assets?
The IP Miracle is the first book to reveal the path to capturing your business ideas and creating assets that multiply the value of your business. A company with patents, trademarks, and copyrights can be worth five times as much as a similar business that is ignoring intellectual property. Because IP provides a limited monopoly - the right to exclude competition from your market. The IP Miracle demystifies the legal fog that shrouds your hidden assets so you can:
- Create a barrier to your competition
- Attract investors and potential buyers
- Demonstrate market leadership
- Differentiate you as the best
- Draw innovative employees and customers
- Multiply the valuation of your business
- Stand out and create lasting customer recognition
Whether you’re a startup or a serial entrepreneur, an individual investor or a fund with portfolio companies, this book will lead you to accelerated growth and commercial impact using IP assets.
A practical guide to turning ideas into intellectual property to grow your business.
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- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
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Scale
- Seven Proven Principles to Grow Your Business and Get Your Life Back
- By: Jeff Hoffman, David Finkel
- Narrated by: David Finkel
- Length: 7 hrs and 14 mins
- Unabridged
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Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
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All stuff no fluff
- By Jonathan Bonanno on 05-25-21
By: Jeff Hoffman, and others
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Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- By: Jill Konrath
- Narrated by: Jill Konrath
- Length: 6 hrs and 15 mins
- Unabridged
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Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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OK sales book with some good take aways
- By Glenn on 05-22-11
By: Jill Konrath
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
What listeners say about The IP Miracle: How to Transform Ideas into Assets That Multiply Your Business
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Ken and Jenny
- 09-29-22
Learned several surprising things.
As a corporate in house attorney, this book was better than amy CLE I’ve ever taken to stimulate my awareness of risk in my company. It was well written and even fun to read. Jennifer Sanders Wilkinson
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