When They Say No
The Definitive Guide for Handling Rejection in Sales
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Narrated by:
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Richard Fenton
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Andrea Waltz
About this listen
When They Say No...then what?
Richard Fenton and Andrea Waltz have been encouraging, coaching, and teaching people to intentionally go for no to get to “yes” for over two decades. Finally, in this long-awaited follow-up to their ground-breaking first book, they examine exactly what should happen when it comes to hearing “no” in sales.
- What should you think when you get it?
- What should you say when you get it?
- What should you do when you get it?
You have a relationship with the word “no” and with this book, you can make that relationship stronger, working for you, not against you.
The other good news: the book is short enough to be listened to in one sitting!
Four Parts:
Part One: The Power of “No”
How is getting “no” a model for achieving success?
Part Two: When They Say “No”
Forty-one practical and effective strategies for handling the no both internally–what you should think and say to yourself–and externally–what you should say and do next with the customer.
Examples include: Listen, Don’t Take It Personally, Don’t Be Desperate, It Might Be a Good Time to Quit, It Might Be a Blessing, You Shouldn’t Be Surprised, You Should Be Surprised, See It as a Gift, Accept It, and more!
Sales managers: This section is ideal for leaders to pick out one or two concepts to use for Monday morning sales huddles or monthly sales meetings.
Part Three: When They Say “Yes”
A few of our best (often overlooked) ways you must stretch your “asking muscle” to be most effective and maximize the yes.
Part Four: Parting NOtivation
A couple of our favorite stories to give listeners the clarity and courage they need to turn no from an obstacle into an asset in their career.
Isn’t it time that you stopped letting no stop you? Get the mindsets and strategies to stay positive, keep going, and find a yes, when they say no.
Scroll up and grab your copy today!
©2023 Richard Fenton (P)2023 Richard FentonListeners also enjoyed...
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better stuff for free on YouTube from
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Need a narrator who is not phlegmy
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great book
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Be Amazing or GO Home
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Listen at 1.4x
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A Wall Street Journal best seller! There is a major difference between being a salesperson in business and being in business as a salesperson. Being successful in sales has a lot to do with what's on the inside of a person, and the person's ability to establish and foster loyal relationships.
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The Core Foundation For Sales Success
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What listeners say about When They Say No
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- RhettR
- 07-28-23
What do you Do? When they say No.
highly recommend! fast-paced with lots of golden nuggets of truth. Make a new Habit of Going for No, you may become highly successful.
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- Amazon Customer
- 12-11-24
Phenomenal book
This book is great for anyone seeking to grow in any industry. Challenges and hearing the word no is how you get your way to the top.
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- Thomas
- 04-15-23
GO for NO! Aww What The Heck GO FOR IT ANYWAY!
I Love this most recent book from Richard Fenton and Andrea Waltz.
You will experience many distinctions and aha moments in this thought provoking story, book. There are lots of great ideas and stories to drive home the messages in this amazing book. Remember, you only need one idea. that's 5% different, and better than what you currently have and are using to create massive value for others and yourself.
Get this #audible or even the physical book because you will be happy and grateful that you did. I certainly am. I will listen to this book at least once a week, because we all need reminders even if we're hearing the message, information for the first time.
Well done Richard and Andrea. Bravo 👏👏
Thomas Anthony!
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- Jon
- 07-30-24
Go for "no" and conquer your fear to become the best.
Embrace the power of "No" and conquer your fears to become unstoppable! Embrace rejection as a necessary step towards becoming the person you are meant to be.
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