The scientific evidence behind why maintaining a lifestyle more like that of our ancestors will restore our health and well-being. In Go Wild, Harvard Medical School Professor John Ratey, MD, and journalist Richard Manning reveal that although civilization has rapidly evolved, our bodies have not kept pace.

An astonishing new science called neuroplasticity is overthrowing the centuries-old notion that the human brain is immutable. Psychiatrist and psychoanalyst, Norman Doidge, MD, traveled the country to meet both the brilliant scientists championing neuroplasticity and the people whose lives they've transformed - people whose mental limitations or brain damage were seen as unalterable.

Written by experienced professors and professionally narrated by a medical doctor for accuracy, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you’re simply interested in the subject of neurology. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school neurology course. Included are both capsule and detailed explanations of critical issues and topics you must know to master neurology. The material is accurate, up to date and broken down into bite-sized sections.

Did you know you can beat stress, lift your mood, fight memory loss, sharpen your intellect, and function better than ever simply by elevating your heart rate and breaking a sweat? The evidence is incontrovertible: Aerobic exercise physically remodels our brains for peak performance. In Spark, John J. Ratey, MD, embarks upon a fascinating and entertaining journey through the mind-body connection, presenting startling research to prove that exercise is truly our best defense against everything from depression to ADD to addiction to aggression to menopause to Alzheimer's.

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.

In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women’s rights to the Great Depression to World War II to the rise of the digital era, this audiobook unpacks the ways in which the world has been - and continues to be - remade according to the principles of the once-obscure discipline of user-experience design.

Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other non-designers may be more important than the designs themselves. Because if you can't get their support, your work will never see the light of day - no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs.

The science of emotion is in the midst of a revolution on par with the discovery of relativity in physics and natural selection in biology. Leading the charge is psychologist and neuroscientist Lisa Feldman Barrett, whose research overturns the long-standing belief that emotions are automatic, universal, and hardwired in different brain regions. Instead, Barrett shows, we construct each instance of emotion through a unique interplay of brain, body, and culture.

For the millions of adults diagnosed with ADHD, The Disorganized Mind will provide expert guidance on what they can do to make the most of their lives. The inattention, time mismanagement, procrastination, impulsivity, distractibility, and difficulty with transitions that often go hand-in-hand with ADHD can be overcome with the unique approach that Nancy Ratey brings to turning these behaviors around.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

Your mission: To design an intuitive UI for your next project. Your problem: You’re not sure what “intuitive UI” really means. Worst problem: Your team isn’t sure either, so your discussions about intuitive design are unproductive and opinion-driven. If this sounds familiar, Intuitive Design: Eight Steps to an Intuitive UI will give you the insight, principles, and guidelines you need to get the job done. You’ll learn the objective and actionable steps for designing intuitive UIs - for mobile, web, and desktop apps. Mission accomplished!

Locked in the silence and darkness of your skull, your brain fashions the rich narratives of your reality and your identity. Join renowned neuroscientist David Eagleman for a journey into the questions at the mysterious heart of our existence. What is reality? Who are “you”? How do you make decisions? Why does your brain need other people? How is technology poised to change what it means to be human?

Leading psychiatric associations emphasize that lifestyle changes can improve ADHD symptoms, with or without medication. If you're ready to make ADHD work for you rather than against you, then Empowered Women with ADHD is the book you need, even if you have the attention span of a goldfish and are drowning in a sea of information.

Written by experts and authorities in the field and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you're simply interested in neuroscience. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school neuroscience course. Included are both capsule and detailed explanations of critical issues and topics you must know to master neuroscience.

This groundbreaking book explores the recent revolution in psychotherapy that has brought an understanding of the social nature of people's brains to a therapeutic context. Louis Cozolino is a master at synthesizing neuroscientific information and demonstrating how it applies to psychotherapy practice. New material on altruism, executive function, trauma, and change round out this essential book.

Sleep. Memory. Pleasure. Fear. Language. We experience these things every day, but how do our brains create them? Your Brain, Explained is a personal tour around your gray matter. Neuroscientist Marc Dingman gives you a crash course in how your brain works and explains the latest research on the brain functions that affect you on a daily basis. You'll also discover what happens when the brain doesn't work the way it should, causing problems such as insomnia, ADHD, depression, or addiction.

This fascinating book draws on Dr. Jandial's broad-spectrum expertise and brings together the best of various fields - surgery, science, brain structure, the conscious mind - all to explain the bigger picture of brain health and rejuvenation. It is a journey into his operating room, around the world on his surgical missions, inside his laboratory, and to the outer edges of neuroscience to reveal the latest brain breakthroughs that are turning science fiction into reality, translating their implications for everyday life.

No listener curious about our "little gray cells" will want to pass up Harvard neuroscientist John E. Dowling's brief introduction to the brain. In this up-to-date revision of his 1998 book Creating Mind, Dowling conveys the essence and vitality of the field of neuroscience - examining the progress we've made in understanding how brains work, and shedding light on discoveries having to do with aging, mental illness, and brain health.

The effective therapist must have knowledge of evolution and neuroanatomy, as well as the systems of our brains and how they work together to give rise to who we are, how we thrive, and why we suffer. This book will give clinicians all they need to understand the social brain, the developing brain, the executive brain, consciousness, attachment, trauma, memory, and the latest information about clinical assessment. Key figures and terms of neuroscience, along with numerous case examples, bring the material to life.

As we age, our memory naturally declines - but there are scientifically proven ways to enhance brain and memory function. This book, grounded in cutting-edge neuroscience, will help you get started. The Neuroscience of Memory offers a seven-step memory-improvement program based on the latest research. You'll find powerful tools to optimize your brain and memory function, increase neural connections, and stay mentally sharp both now and in the long run.

How does the brain generate a conscious thought? And why does so much of our knowledge remain unconscious? Thanks to clever psychological and brain-imaging experiments, scientists are closer to cracking this mystery than ever before. In this lively book, Stanislas Dehaene describes the pioneering work his lab and the labs of other cognitive neuroscientists worldwide have accomplished in defining, testing, and explaining the brain events behind a conscious state.

Throughout his research into memory theory, Nelson Dellis found existing memory improvement guides to be wanting - overcomplicated, dry, and stodgy. So he decided to create a book that is approachable and fun, centered on what people actually need to remember. In Remember It!, Dellis teaches us how to make the most of our memory, using his competition-winning techniques.

This book is intended to be a fun, short read of neurology, with the goal to present the many facts of the subject in an easy and relatable manner. The idea came to me during my morning rounds as a medical student, whereby I envisioned the ability to utilize a quick reference guide for neurologic exams and differentials. The book points out some great pearls and unlikely “zebras” that we may not have heard of since medical school. It is basically cliff notes for fun and not for diagnosis, and a great review for medical students, residents or physicians. Medicine changes so often that ...

Throughout history, scientists have come up with theories and ideas that just don't seem to make sense. These we call paradoxes. The paradoxes Al-Khalili offers are drawn chiefly from physics and astronomy and represent those that have stumped some of the finest minds. With elegant explanations that bring the listener inside the mind of those who've developed them, Al-Khalili helps us to see that, in fact, paradoxes can be solved if seen from the right angle.

The brain is made up of 85 billion neurons, which are connected by over 100 trillion synapses. For over a century, a diverse array of researchers have been trying to find a language that can be used to capture the essence of what these neurons do and how they communicate - and how those communications create thoughts, perceptions, and actions. The language they were looking for was mathematics, and we would not be able to understand the brain as we do today without it.

We humans like to think of ourselves as highly evolved creatures. But if we are supposedly evolution's greatest creation, why do we have such bad knees? Why do we catch head colds so often - 200 times more often than a dog does? How come our wrists have so many useless bones? And are we really supposed to swallow and breathe through the same narrow tube? Surely there's been some kind of mistake. As professor of biology Nathan H. Lents explains in Human Errors, our evolutionary history is nothing if not a litany of mistakes, each more entertaining and enlightening than the last.

Why do you still feel fat after losing weight? Why do you duck your head when you drive into an underground parking garage? Why are your kids so enthralled by video games? The answers to these questions can be found in a new understanding of how your brain interacts with your body, the space around your body, and the social world.

The theory of evolution unites the past, present, and future of living things. It puts humanity's place in the universe into necessary perspective. Despite a history of controversy, the evidence for evolution continues to accumulate as a result of many separate strands of incredible scientific sleuthing. In The Story of Evolution in 25 Discoveries, Donald R. Prothero explores the most fascinating breakthroughs in piecing together the evidence for evolution.

In Quantum Physics: What Everyone Needs to Know, quantum physicist Michael G. Raymer distills the basic principles of such an abstract field, and addresses the many ways quantum physics is a key factor in today's science and beyond. The book tackles questions as broad as the meaning of quantum entanglement and as specific and timely as why governments worldwide are spending billions of dollars developing quantum technology research. Raymer's list of topics is diverse, and showcases the sheer range of questions and ideas in which quantum physics is involved.