-
For the Win
- How Game Thinking Can Revolutionize Your Business
- Narrated by: Walter Dixon
- Length: 3 hrs and 2 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Get 2 free audiobooks during trial.
Buy for $13.74
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Publisher's summary
Take your business to the next level - for the win. Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world’s first course on gamification at the Wharton School.
In their audiobook, they reveal how game thinking - addressing problems like a game designer - can motivate employees and customers and create engaging experiences that can transform your business. For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a six-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more. In this illuminating guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin!
Listeners also enjoyed...
-
Actionable Gamification
- Beyond Points, Badges, and Leaderboards
- By: Yu-kai Chou
- Narrated by: Scott R. Smith
- Length: 12 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment.
-
-
Just a bunch of rules and no source references
- By Abel on 09-07-17
By: Yu-kai Chou
-
Hidden Potential
- The Science of Achieving Greater Things
- By: Adam Grant
- Narrated by: Adam Grant, Maurice Ashley, R. A. Dickey, and others
- Length: 7 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
We live in a world that’s obsessed with talent. We celebrate gifted students in school, natural athletes in sports, and child prodigies in music. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. We underestimate the range of skills that we can learn and how good we can become. We can all improve at improving. And when opportunity doesn’t knock, there are ways to build a door.
-
-
Nope
- By Anna OConnor-McClure on 10-27-23
By: Adam Grant
-
Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
-
Great book, wish the narration was a little better.
- By Todays The Best Day - Dani Davis on 07-21-15
By: Nir Eyal, and others
-
Reality Is Broken
- Why Games Make Us Better and How They Can Change the World
- By: Jane McGonigal
- Narrated by: Julia Whelan
- Length: 13 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
In today’s society, games are fulfilling real human needs in ways that reality is not. Hundreds of millions of people globally - 174 million in the United States alone - regularly inhabit game worlds because they provide the rewards, stimulating challenges and epic victories that are so often lacking in the real world. Jane McGonigal argues that we need to figure out how to make the real world—our homes, our businesses and our communities—engage us in the way that games do.
-
-
Starry-eyed but inspiring
- By Ryan on 03-07-12
By: Jane McGonigal
-
Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
-
A Primer on Viral & Memorable Marketing
- By Douglas C. Bates on 04-01-13
By: Jonah Berger
-
How to Tell a Story
- The Essential Guide to Memorable Storytelling from The Moth
- By: The Moth, Meg Bowles, Catherine Burns, and others
- Narrated by: Meg Bowles, Catherine Burns, Jenifer Hixson, and others
- Length: 10 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Filled with empowering, easy-to-follow tips for crafting stories that forge lasting bonds with friends, family, and colleagues alike, this book will help you connect authentically with the world around you and unleash the power of story in your life.
-
-
I'm an adult. Get rid of the Beeps.
- By PettyPrincess on 06-30-22
By: The Moth, and others
-
Actionable Gamification
- Beyond Points, Badges, and Leaderboards
- By: Yu-kai Chou
- Narrated by: Scott R. Smith
- Length: 12 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment.
-
-
Just a bunch of rules and no source references
- By Abel on 09-07-17
By: Yu-kai Chou
-
Hidden Potential
- The Science of Achieving Greater Things
- By: Adam Grant
- Narrated by: Adam Grant, Maurice Ashley, R. A. Dickey, and others
- Length: 7 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
We live in a world that’s obsessed with talent. We celebrate gifted students in school, natural athletes in sports, and child prodigies in music. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. We underestimate the range of skills that we can learn and how good we can become. We can all improve at improving. And when opportunity doesn’t knock, there are ways to build a door.
-
-
Nope
- By Anna OConnor-McClure on 10-27-23
By: Adam Grant
-
Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
-
Great book, wish the narration was a little better.
- By Todays The Best Day - Dani Davis on 07-21-15
By: Nir Eyal, and others
-
Reality Is Broken
- Why Games Make Us Better and How They Can Change the World
- By: Jane McGonigal
- Narrated by: Julia Whelan
- Length: 13 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
In today’s society, games are fulfilling real human needs in ways that reality is not. Hundreds of millions of people globally - 174 million in the United States alone - regularly inhabit game worlds because they provide the rewards, stimulating challenges and epic victories that are so often lacking in the real world. Jane McGonigal argues that we need to figure out how to make the real world—our homes, our businesses and our communities—engage us in the way that games do.
-
-
Starry-eyed but inspiring
- By Ryan on 03-07-12
By: Jane McGonigal
-
Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
-
A Primer on Viral & Memorable Marketing
- By Douglas C. Bates on 04-01-13
By: Jonah Berger
-
How to Tell a Story
- The Essential Guide to Memorable Storytelling from The Moth
- By: The Moth, Meg Bowles, Catherine Burns, and others
- Narrated by: Meg Bowles, Catherine Burns, Jenifer Hixson, and others
- Length: 10 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Filled with empowering, easy-to-follow tips for crafting stories that forge lasting bonds with friends, family, and colleagues alike, this book will help you connect authentically with the world around you and unleash the power of story in your life.
-
-
I'm an adult. Get rid of the Beeps.
- By PettyPrincess on 06-30-22
By: The Moth, and others
-
Blood, Sweat, and Pixels
- The Triumphant, Turbulent Stories Behind How Video Games Are Made
- By: Jason Schreier
- Narrated by: Ray Chase
- Length: 7 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Developing video games—hero's journey or fool's errand? The creative and technical logistics that go into building today's hottest games can be more harrowing and complex than the games themselves, often seeming like an endless maze or a bottomless abyss. In Blood, Sweat, and Pixels, Jason Schreier takes listeners on a fascinating odyssey behind the scenes of video game development, where the creator may be a team of 600 overworked underdogs or a solitary geek genius.
-
-
Behind the Scenes
- By SAMA on 11-27-17
By: Jason Schreier
-
Building a Second Brain
- A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential
- By: Tiago Forte
- Narrated by: André Santana, Tiago Forte
- Length: 7 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
For the first time in history, we have instantaneous access to the world’s knowledge. There has never been a better time to learn, to contribute, and to improve ourselves. Yet, rather than feeling empowered, we are often left feeling overwhelmed by this constant influx of information. The very knowledge that was supposed to set us free has instead led to the paralyzing stress of believing we’ll never know or remember enough. Now, this eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain.
-
-
Huge over promise
- By MARCELO F. on 03-15-23
By: Tiago Forte
-
Trillion Dollar Coach
- The Leadership Playbook of Silicon Valley's Bill Campbell
- By: Eric Schmidt, Jonathan Rosenberg, Alan Eagle
- Narrated by: Dan Woren
- Length: 5 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
The team behind How Google Works returns with management lessons from legendary coach and business executive Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value. Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt.
-
-
This is a eulogy, not a "playbook."
- By intangiblereverie on 04-17-19
By: Eric Schmidt, and others
-
The Cold Start Problem
- How to Start and Scale Network Effects
- By: Andrew Chen
- Narrated by: Andrew Chen
- Length: 10 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
Although software has become easier to build, launching and scaling new products and services remains difficult. Start-ups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect”, where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them.
-
-
Great high level summary. More unique insights wanted.
- By Roman on 12-09-21
By: Andrew Chen
-
High Output Management
- By: Andrew S. Grove
- Narrated by: Marc Cashman
- Length: 8 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
The essential skill of creating and maintaining new businesses - the art of the entrepreneur - can be summed up in a single word: managing. In High Output Management, Andrew S. Grove, former chairman and CEO (and employee number three) of Intel, shares his perspective on how to build and run a company. Born of Grove’s experiences at one of America’s leading technology companies, this legendary management book is a Silicon Valley staple, equally appropriate for sales managers, accountants, consultants, and teachers, as well as CEOs and start-up founders.
-
-
All nuts and bolts
- By Rancher on 05-22-21
By: Andrew S. Grove
-
Thinking in Systems
- A Primer
- By: Donella H. Meadows
- Narrated by: Tia Rider Sorensen
- Length: 6 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the years following her role as the lead author of the international best seller, Limits to Growth - the first book to show the consequences of unchecked growth on a finite planet - Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem-solving on scales ranging from the personal to the global. Edited by the Sustainability Institute's Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world....
-
-
Skip to the Middle
- By John Chambers on 06-20-20
-
No Rules Rules
- Netflix and the Culture of Reinvention
- By: Reed Hastings, Erin Meyer
- Narrated by: Jason Culp, Allyson Ryan
- Length: 9 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
Here for the first time, Hastings and Erin Meyer, best-selling author of The Culture Map and one of the world's most influential business thinkers, dive deep into the controversial philosophies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from his own career, No Rules Rules is the full, fascinating, and untold story of a unique company making its mark on the world.
-
-
Infomercial for Netflix
- By Srikanth Raju on 11-01-20
By: Reed Hastings, and others
-
The Tipping Point
- How Little Things Can Make a Big Difference
- By: Malcolm Gladwell
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
-
-
My tipping point…for audio
- By Mod on 04-17-12
By: Malcolm Gladwell
-
Smarter Faster Better
- The Secrets of Being Productive in Life and Business
- By: Charles Duhigg
- Narrated by: Mike Chamberlain
- Length: 10 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
The author of The Power of Habit and “master of the life hack” (GQ) explores the fascinating science of productivity and offers real-world takeaways to apply your life, whether you’re chasing peak productivity or simply trying to get back on track.
-
-
Read the last chapter first
- By A. Yoshida on 04-29-16
By: Charles Duhigg
-
Drive
- The Surprising Truth About What Motivates Us
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 5 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most people believe that the best way to motivate is with rewards like money - the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction - at work, at school, and at home - is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
-
-
Not as good as A Whole New Mind
- By Michael O'Donnell on 04-30-10
By: Daniel H. Pink
-
The Coaching Habit
- Say Less, Ask More & Change the Way You Lead Forever
- By: Michael Bungay Stanier
- Narrated by: Daniel Maté
- Length: 3 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Michael Bungay Stanier's The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact. Drawing on years of experience training more than 10,000 busy managers from around the globe in practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples' potential. He unpacks seven essential coaching questions to demonstrate how - by saying less and asking more - you can develop coaching methods that produce great results.
-
-
What's on your mind?
- By A. Yoshida on 08-11-16
-
The Personal MBA: Master the Art of Business
- By: Josh Kaufman
- Narrated by: Josh Kaufman
- Length: 15 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
-
-
Not an MBA, But A Damn Decent Experience.
- By Cori on 01-20-13
By: Josh Kaufman
Critic reviews
Related to this topic
-
Designing for Growth
- A Design Thinking Tool Kit for Managers
- By: Jeanne Liedtka, Tim Ogilvie
- Narrated by: Nicol Zanzarella
- Length: 6 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
-
-
Audiobook requires regular book
- By GoingGoingGone... on 07-01-18
By: Jeanne Liedtka, and others
-
The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- By: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
-
-
If you are a CXer, you have to read/listen to it
- By Shirley Campbell on 05-26-23
By: Matthew Dixon, and others
-
The Expertise Economy
- How the Smartest Companies Use Learning to Engage, Compete, and Succeed
- By: Kelly Palmer, David Blake
- Narrated by: Patricia Rodriguez
- Length: 7 hrs and 55 mins
- Unabridged
-
Overall
-
Performance
-
Story
The workplace is going through a large-scale transition with digitization, automation, and acceleration. Critical skills and expertise are imperative for companies and their employees to succeed in the future, and the most forward-thinking companies are being proactive in adapting to the shift in the workforce. Kelly Palmer, Silicon Valley thought leader from LinkedIn, Degreed, and Yahoo, and David Blake, cofounder of ed-tech pioneer Degreed, share their experiences and describe how some of the smartest companies in the world are making learning and expertise a major competitive advantage.
-
-
Fantastic Information
- By Emerson A. Simon on 03-31-20
By: Kelly Palmer, and others
-
Artificial Intelligence: 101 Things You Must Know Today About Our Future
- By: Lasse Rouhiainen
- Narrated by: Rodger Paxton
- Length: 8 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.
-
-
Completely useless
- By Joe V on 03-29-19
By: Lasse Rouhiainen
-
Solving Problems with Design Thinking
- Ten Stories of What Works
- By: Jeanne Liedtka, Andrew King, Kevin Bennett
- Narrated by: Dina Pearlman
- Length: 7 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
-
-
Excellent book for design thinkers
- By Amazon Customer on 11-16-16
By: Jeanne Liedtka, and others
-
The Commitment Engine
- Making Work Worth It
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
By: John Jantsch
-
Designing for Growth
- A Design Thinking Tool Kit for Managers
- By: Jeanne Liedtka, Tim Ogilvie
- Narrated by: Nicol Zanzarella
- Length: 6 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
-
-
Audiobook requires regular book
- By GoingGoingGone... on 07-01-18
By: Jeanne Liedtka, and others
-
The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- By: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
-
-
If you are a CXer, you have to read/listen to it
- By Shirley Campbell on 05-26-23
By: Matthew Dixon, and others
-
The Expertise Economy
- How the Smartest Companies Use Learning to Engage, Compete, and Succeed
- By: Kelly Palmer, David Blake
- Narrated by: Patricia Rodriguez
- Length: 7 hrs and 55 mins
- Unabridged
-
Overall
-
Performance
-
Story
The workplace is going through a large-scale transition with digitization, automation, and acceleration. Critical skills and expertise are imperative for companies and their employees to succeed in the future, and the most forward-thinking companies are being proactive in adapting to the shift in the workforce. Kelly Palmer, Silicon Valley thought leader from LinkedIn, Degreed, and Yahoo, and David Blake, cofounder of ed-tech pioneer Degreed, share their experiences and describe how some of the smartest companies in the world are making learning and expertise a major competitive advantage.
-
-
Fantastic Information
- By Emerson A. Simon on 03-31-20
By: Kelly Palmer, and others
-
Artificial Intelligence: 101 Things You Must Know Today About Our Future
- By: Lasse Rouhiainen
- Narrated by: Rodger Paxton
- Length: 8 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.
-
-
Completely useless
- By Joe V on 03-29-19
By: Lasse Rouhiainen
-
Solving Problems with Design Thinking
- Ten Stories of What Works
- By: Jeanne Liedtka, Andrew King, Kevin Bennett
- Narrated by: Dina Pearlman
- Length: 7 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
-
-
Excellent book for design thinkers
- By Amazon Customer on 11-16-16
By: Jeanne Liedtka, and others
-
The Commitment Engine
- Making Work Worth It
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
By: John Jantsch
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
-
Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
-
Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- By: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
-
Overall
-
Performance
-
Story
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
-
-
YouTube talks are better.
- By BizTech Readings on 12-27-16
By: Stephen Wunker, and others
-
The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- By: Joseph A. Michelli
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
-
-
Brand propaganda
- By MR A G ADELAAR on 05-22-15
-
Superminds
- The Surprising Power of People and Computers Thinking Together
- By: Thomas W. Malone
- Narrated by: Mel Foster
- Length: 11 hrs and 11 mins
- Unabridged
-
Overall
-
Performance
-
Story
Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.
-
-
"Why did a Kenyan immigrant win the 2008 election"
- By RealTruth on 07-11-18
By: Thomas W. Malone
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
-
Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
-
The High-Potential Leader
- How to Grow Fast, Take on New Responsibilities, and Make an Impact
- By: Ram Charan, Geri Willigan
- Narrated by: Bob Reed
- Length: 5 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
Companies need high potential leaders (Hi-Pos) more than ever before to help them adapt to today's tumultuous, digitally-driven business environment. If you meet the Hi-Po criteria, you're in high demand - and this book explains how to fast-track yourself.
-
-
Good book for people wanting to climb the corporate ladder and for executives to accelerate high - potential leaders
- By Niel on 06-23-19
By: Ram Charan, and others
-
Design a Better Business
- New Tools, Skills, and Mindset for Strategy and Innovation
- By: Patrick van der Pijl, Lisa Kay Solomon, Justin Lokitz
- Narrated by: Fleet Cooper
- Length: 6 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
-
-
Good for people who don't have an experience with Agile and Lean Startup
- By Jovan Vidic on 08-26-17
By: Patrick van der Pijl, and others
-
Design Thinking in Business and IT: Overview, Techniques and Example Workshop
- By: Florian Heuer
- Narrated by: Bryan Stout
- Length: 1 hr and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
You might've talked about innovation with your IT department or software development agency lately and the words "design thinking" were surely mentioned. So what is it? Just another piece of business jargon to add to your arsenal or a useful tool? Or maybe even an overestimated hype? Nowadays every organization or business runs into a myriad of problems as business models become increasingly more complex. Globalization and advances in communication and technology, all add up to creating unique opportunities but also new challenges that are not easy to solve applying the old tested methods.
-
-
Basic design thinking lesson
- By Preston on 04-09-16
By: Florian Heuer
-
Think Like Amazon
- 50 1/2 Ideas to Become a Digital Leader
- By: John Rossman
- Narrated by: Jeff Cummings, John Rossman
- Length: 9 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.
-
-
A must read if you really want to innovate like Amazon
- By Npino on 05-19-19
By: John Rossman
-
Extreme Teams
- Why Pixar, Netflix, AirBnB, and Other Cutting-Edge Companies Succeed Where Most Fail
- By: Robert Bruce Shaw
- Narrated by: James Foster
- Length: 7 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
Managers want great teams, but most build them around decades-old ideas and practices made popular by companies that have lost their edge. Extreme Teams looks at the new generation of teams driving growth in today's most innovative firms. They do this by doing things differently: hiring the right person instead of the best person; focusing on one priority while leaving room to explore new ideas; creating an environment where people are comfortable dealing with the uncomfortable.
-
-
Extreme Blah
- By Blair C on 05-03-18
-
Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
-
-
Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
-
The Last Safe Investment
- Spending Now to Increase Your True Wealth Forever
- By: Bryan Franklin, Michael Ellsberg
- Narrated by: Tim Andres Pabon
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Michael Ellsberg and Bryan Franklin think you've been fed a lie: that if you save for decades and invest in 401(k)s, IRAs, and a home, these investments will grow steadily over decades, allowing 20 to 30 years of secure, peaceful retirement. This might have been true at some point in the last century, but it is not true any longer. If you want to get ahead and enjoy a life of prosperity, the authors argue that you must invest in the most powerful source of wealth you'll ever know: your own earning power.
-
-
Great Paradigm Shift For Me...
- By Brad Spencer on 07-01-16
By: Bryan Franklin, and others
People who viewed this also viewed...
-
Gamify
- How Gamification Motivates People to Do Extraordinary Things
- By: Brian Burke
- Narrated by: Steven Menasche
- Length: 5 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
Organizations are facing an engagement crisis. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy.
-
-
Its about gamifying in the corporate environment
- By JOSE OSPINA on 05-10-15
By: Brian Burke
-
Actionable Gamification
- Beyond Points, Badges, and Leaderboards
- By: Yu-kai Chou
- Narrated by: Scott R. Smith
- Length: 12 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment.
-
-
Just a bunch of rules and no source references
- By Abel on 09-07-17
By: Yu-kai Chou
-
The Gamification Toolkit
- Dynamics, Mechanics, and Components for the Win
- By: Kevin Werbach, Dan Hunter
- Narrated by: Sean Pratt
- Length: 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
In their new audiobook The Gamification Toolkit, Werbach and Hunter go deeper into the key game elements and provide you with the tools to take gamification to the next level. This brief but comprehensive book is a user's guide to help you build a game - for the win.
-
-
Excellent intro to gamification
- By Daniel on 08-17-15
By: Kevin Werbach, and others
-
For the Win (Revised and Updated Edition)
- The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact (2nd Edition)
- By: Dan Hunter, Kevin Werbach
- Narrated by: Michael Butler Murray
- Length: 4 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability.
By: Dan Hunter, and others
-
Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
-
Great book, wish the narration was a little better.
- By Todays The Best Day - Dani Davis on 07-21-15
By: Nir Eyal, and others
-
Drive
- The Surprising Truth About What Motivates Us
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 5 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most people believe that the best way to motivate is with rewards like money - the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction - at work, at school, and at home - is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
-
-
Not as good as A Whole New Mind
- By Michael O'Donnell on 04-30-10
By: Daniel H. Pink
-
Gamify
- How Gamification Motivates People to Do Extraordinary Things
- By: Brian Burke
- Narrated by: Steven Menasche
- Length: 5 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
Organizations are facing an engagement crisis. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy.
-
-
Its about gamifying in the corporate environment
- By JOSE OSPINA on 05-10-15
By: Brian Burke
-
Actionable Gamification
- Beyond Points, Badges, and Leaderboards
- By: Yu-kai Chou
- Narrated by: Scott R. Smith
- Length: 12 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment.
-
-
Just a bunch of rules and no source references
- By Abel on 09-07-17
By: Yu-kai Chou
-
The Gamification Toolkit
- Dynamics, Mechanics, and Components for the Win
- By: Kevin Werbach, Dan Hunter
- Narrated by: Sean Pratt
- Length: 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
In their new audiobook The Gamification Toolkit, Werbach and Hunter go deeper into the key game elements and provide you with the tools to take gamification to the next level. This brief but comprehensive book is a user's guide to help you build a game - for the win.
-
-
Excellent intro to gamification
- By Daniel on 08-17-15
By: Kevin Werbach, and others
-
For the Win (Revised and Updated Edition)
- The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact (2nd Edition)
- By: Dan Hunter, Kevin Werbach
- Narrated by: Michael Butler Murray
- Length: 4 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability.
By: Dan Hunter, and others
-
Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
-
Great book, wish the narration was a little better.
- By Todays The Best Day - Dani Davis on 07-21-15
By: Nir Eyal, and others
-
Drive
- The Surprising Truth About What Motivates Us
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 5 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most people believe that the best way to motivate is with rewards like money - the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction - at work, at school, and at home - is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
-
-
Not as good as A Whole New Mind
- By Michael O'Donnell on 04-30-10
By: Daniel H. Pink
What listeners say about For the Win
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- B
- 01-25-15
Actionable Advice
Read this to preempt the class on coursera . Looking forward to go a lot more in depth.
Other recommended reading : Reality is Broken
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Gonzalo Figueroa
- 11-09-17
Basic concepts but narration is robotic
the book is talking about fun and gamification roots, but is boring. the narrator feels rushed to complete and the book is vague on some examples. it is an old book, do that could be the reason.
it was hard to listen as the narrator was very robotic.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Wen
- 05-22-15
Pretty good
Had some useful stuff in this book! Thank you for sharing and giving me s chance to improve my products
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Jason
- 04-27-15
Repetitive
I felt there wasn't much 'meat' to this audio book. There were a few examples mentioned throughout but I was expecting much more considering that I find this topic extremely interesting. I think it would have been more engaging had the author read it add I found the narration quite boring
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
2 people found this helpful
-
Overall
-
Performance
-
Story
- Andres Marin
- 02-20-15
This is THE book on gamification
Grate book if you want to learn the basics of gamification from conceptualization to implementation
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Nikolaj
- 08-06-16
An O.K. Introduction to Gamification
The book covers points, badges, and leaderboards and attempts to go a beyond these, but only provides quite limited guidelines for this. The advice is about as vague as: analyze user data, understand your customers through customer personas (or avatars), use a broad spectrum of rewards, incorporate something fun, clarify desired outcome behaviors, understand your business goals, use variation, etc. It also warns against mindless use of basic "point-ification", which is all appropriate to mention, but I didn't come across any profound insights. So the book works fine as an introduction to the field, but is only that.
The narration is rather poor. The speech is fast and inanimate, and sounds like someone trying to quickly plough through the material instead of delivering a genuine account.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Chad
- 09-30-19
An ok look at gamification
This is a short work, so don't expect too much from it. It may have some small value to those thinking about using principles of gamification in their organizations. Largely it warns about the possible pitfalls of doing so and how they can backfire. If you are interested in the topic of gamification, this isn't going to be the best one out there, but has some interesting points. It's short, so go ahead and add it to your stack of gamification books.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- VerdereC
- 07-17-21
Provides both Tools and Insight into Gamification
Cursed with no experience in developing Games and having left the games focus life of childhood a long time ago I find myself grateful for the info. I also recommend the corresponding course !!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Amazon Customer
- 07-17-24
Overconfident, Oversimplified and Shallow
While there was some good ideas and clearly some good understanding of the topic behind the authorship, it was covered so superficially as to be all but completely useless in terms of application and understanding for somebody who doesn't know anything about the topic.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- David Wood
- 12-04-16
Hard to listen too
But academic and full of fluff
Not fun to listen to
But not terrible I got some ideas
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!