Public Relations

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation....

Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip....

In today’s digital landscape, video is the ultimate marketing tool—captivating audiences, boosting engagement, and driving sales like never before.

"The Eloquent Mindset" is a culmination of proven methodologies, timeless wisdom, and contemporary insights, amalgamating the teachings of renowned experts such as Leil Lowndes and her seminal work on communication.

In the era of constant online visibility, one misstep can tarnish a reputation built over years. Reputation Repair on Social Media is a crucial guide for individuals, businesses, and brands navigating the aftermath of a social media crisis.

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today....

A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders....

As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media....

Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them....

Aprende a comunicarte con los demás de manera asertiva y alcanza el éxito en tu vida....

Walter Lippmann's Public Opinion (1922) argues humans can't fully grasp complex issues. We rely on simplified ideas (stereotypes) and media portrayals ("pseudo-environments") to form opinions.

Broken Windows, Broken Business reveals a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition....

Delivering an effective media interview today is more challenging than ever before. Today’s media spokesperson must compete with shrinking ...

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape.

The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages....

Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car....

The shift to doing business online hasn’t been easy for any business, but if there’s one industry that’s well-suited for this transition, it’s the network marketing field....

Today, when information and disinformation are so widely disseminated—and to such confusing ends—Bernays’ shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that need to be revisited and put to wider use.

Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses....

It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals....

A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand....

Brand partnerships cut through the noise of modern-day marketing to drive billions of dollars of consumer preference, but hardly anyone talks about them.

A well-crafted story has the power to literally mold reality, win over hearts, and change minds! The story is the most powerful tool humans have ever discovered....

This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives....

They call you a fake because you’re the best. Being called a fake is the last rite of passage on the internet. In the relentless pursuit of excellence, you only know you’ve arrived when you have “haterz”—your most valuable marketers....

Unlock the Secrets to Transformative Fundraising Success! Are you a nonprofit leader or staff member struggling to meet your fundraising goals? Do you find it challenging to engage donors and secure the funding your organization needs to make a real impact? You're not alone. Many nonprofits face these hurdles, but the good news is that there are proven strategies to overcome them. Fundraiser Faith: The Secrets of Successful Nonprofits Who Changed Their Giving Strategy to Change The World offers a comprehensive guide to mastering the art of fundraising and grant acquisition. This book ...

Master Crisis Management: Transform Your Tech Startup's Challenges into Triumphs! As a startup founder or part of a PR team, you know that the tech world is fraught with potential crises that can threaten your company's reputation and success. Whether it's a data breach, product failure, or social media backlash, the stakes are high, and the pressure is immense. You need a reliable guide to navigate these turbulent waters and emerge stronger than ever. Equip your startup with proven crisis management techniques to navigate public relations challenges in the tech world with the PR Playbook: ...

Want to rank higher on Google, drive more organic traffic, and grow your business without relying on paid ads? This is the ultimate guide to mastering modern SEO—fast. SEO Supercharged is your step-by-step blueprint to navigating the world of search engine optimization and turning your website into a high-ranking, traffic-generating machine. Whether you're an entrepreneur, content creator, small business owner, or marketing professional, this book gives you the exact strategies used by top SEO experts to dominate search results and convert clicks into customers.

What happens when the art of storytelling meets the speed of machines? In The AI Effect: How Artificial Intelligence Is Rewriting the Rules of Public Relations, Nick Leighton – communications strategist, agency founder, and global advisor, delivers a playbook for the future of public relations in a world powered by artificial intelligence. With wit, clarity, and a sense of urgency, Leighton challenges PR professionals to stop reacting to disruption and start designing within it. AI isn’t coming, it’s already here. It can write press releases, analyze sentiment, even mimic tone. But ...

This short book is for anyone who runs or markets an app – or other startup, scaleup or challenger brand – and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so. With over 1.5 million new apps launched every year – over 4,000 a day – it's never been harder to win attention by standing out in a noisy world; and never been more crucial to do so. It's a case study of how one small app won way more than its fair share of buzz and attention by using creative PR, guerrilla and viral marketing that helped it grow big.