Public Relations

In today’s digital landscape, video is the ultimate marketing tool—captivating audiences, boosting engagement, and driving sales like never before.

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation....

Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip....

"The Eloquent Mindset" is a culmination of proven methodologies, timeless wisdom, and contemporary insights, amalgamating the teachings of renowned experts such as Leil Lowndes and her seminal work on communication.

Broken Windows, Broken Business reveals a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition....

In the era of constant online visibility, one misstep can tarnish a reputation built over years. Reputation Repair on Social Media is a crucial guide for individuals, businesses, and brands navigating the aftermath of a social media crisis.

Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them....

Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as the so-called experts....

Delivering an effective media interview today is more challenging than ever before. Today’s media spokesperson must compete with shrinking ...

Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine....

For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially....

Have you always wondered what makes one business more popular than another? Do you want to join the ranks of super-popular brands that increase their sales year after year? Listen to find out more....

Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map....

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today....

Reputation Rules is a landmark work bringing to light Dr. Diermeier's groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company's focus as quickly as the world is changing around you....

Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses....

This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives....

A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders....

Need a crisis? Pick one. If you’re a PR professional working in a corporation, startup, small business, or nonprofit, you’ll have to deal with a crisis. When. Not if.

Explosive Growth is a compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users....

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape.

The most up to date media training book on the market. The idea of Media is more than just TV, Print, and Radio. Media now includes social media interviews, Skype, Periscope, Facebook Live, Blog interviews. It means Leveraging Traditional and Internet Media. All are important....

Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV....

Impromptu Speaking Made Easy! Do you want to confidently deliver impromptu presentations and speeches that captivate your audience? The Impromptu ...

Does public backlash, humiliation, or "being canceled" in today's digital age keep you up at night? You are not alone. You can respond with confidence in this new era of media without hesitation or fear of destruction to your brand....

Unlock the full potential of your track with Marketing Your Track, the essential guide to mastering the art of local marketing. This transformative eBook provides you with everything you need to highlight your track's unique identity and reach new heights in your marketing efforts. Begin your journey by defining your brand's personality and crafting a compelling unique selling proposition that sets your track apart. Dive into the fundamentals of grassroots marketing, uncover effective local advertising channels, and learn to create advertisements that captivate and convert. Discover the ...

Public Relations for Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly guide gives you practical insights on using the many components of PR to create successful campaigns. You'll learn how to assemble a PR plan, create a budget, develop winning ideas, cultivate media contacts, create pitches, leverage social media and podcasts, secure public speaking engagements, and beyond.

Unlock the Secrets to Transformative Fundraising Success! Are you a nonprofit leader or staff member struggling to meet your fundraising goals? Do you find it challenging to engage donors and secure the funding your organization needs to make a real impact? You're not alone. Many nonprofits face these hurdles, but the good news is that there are proven strategies to overcome them. Fundraiser Faith: The Secrets of Successful Nonprofits Who Changed Their Giving Strategy to Change The World offers a comprehensive guide to mastering the art of fundraising and grant acquisition. This book ...

Master Crisis Management: Transform Your Tech Startup's Challenges into Triumphs! As a startup founder or part of a PR team, you know that the tech world is fraught with potential crises that can threaten your company's reputation and success. Whether it's a data breach, product failure, or social media backlash, the stakes are high, and the pressure is immense. You need a reliable guide to navigate these turbulent waters and emerge stronger than ever. Equip your startup with proven crisis management techniques to navigate public relations challenges in the tech world with the PR Playbook: ...

Want to rank higher on Google, drive more organic traffic, and grow your business without relying on paid ads? This is the ultimate guide to mastering modern SEO—fast. SEO Supercharged is your step-by-step blueprint to navigating the world of search engine optimization and turning your website into a high-ranking, traffic-generating machine. Whether you're an entrepreneur, content creator, small business owner, or marketing professional, this book gives you the exact strategies used by top SEO experts to dominate search results and convert clicks into customers.