Consumer Behavior & Market Research

In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....

Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered....

Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business....

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place....

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design....

Coleman's theory of customer loyalty is that it's not about getting the sale: It's about the 100 days after the sale....

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....

This audiobook provides evidence-based answers to the key questions asked by marketers every day....

A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we’re so lousy at predicting what will make us happy–and what we can do about it....

From mastering fundamental techniques to diving into advanced strategies, this book offers a practical roadmap for unlocking ChatGPT's full capabilities.

There are laws of nature, so why shouldn’t there be laws of marketing....

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share....

In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty....

From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics....

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding....

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture....

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products....

This book is a practical guide to using outcomes to guide the work of your team....

Winkle writes letters to the makers of consumer products, demanding satisfaction and complaining about even the most minor of flaws. Miraculously, he gets responses....

Dan Ariely explains how our irrational behavior often interferes with our best intentions when it comes to managing our finances....

What triggers fascination, and how do companies, people, and ideas put those triggers to use? Find out....

Can you tell the difference between chatting with a human or chatting with a robot? I will bet you can’t. Artificial Intelligence Chatbots have surpassed the Turing Test and are interfacing with us every day. Did you know more people will chat with a bot nearly 1,000 more often than use your Contact form? Did you know how a chatbot can identify your prospects by psychological profiles and give them what they need to close the sale? Are you aware that chatbots can help you find errors in your website, making your website 100 more “sticky”, and answer your prospects' questions that ...

Discover the explosive rise of the world's most controversial designer toy phenomenon. From underground art collectible to global obsession, Labubu Unboxed reveals the untold story behind Kasing Lung's mischievous creation that broke the internet and redefined modern collecting culture. Get exclusive insider access to the forces that transformed a quirky art toy into a billion-dollar cultural empire. This comprehensive investigation exposes the perfect storm of viral marketing, artificial scarcity, and social media manipulation that created the Labubu craze. Behind-the-scenes revelations ...

The shocking truth behind America's most controversial smartphone. When a $499 gold Android phone promised to "Make America Great Again," it ignited a firestorm that exposed the dark underbelly of political consumerism. The MAGA Phone: Made in China, Sold as American reveals the explosive supply chain scandal that turned patriotic marketing into a billion-dollar deception. This investigative expos uncovers how a single product became the ultimate symbol of manufactured nationalism, while secretly enriching foreign manufacturers at the expense of American consumers. Author Peter Hall takes ...

At a fundamental level, the purpose of leadership is to connect with and inspire the hearts and minds of others to become their absolute best so they can ultimately give the best of themselves at work, at home, and in their communities. How do we do that? Taylor Scott draws on his 20 plus years of experience working at hospitality industry leaders like Disney Parks and Resorts, Gaylord Hotels and Resorts, and The Cosmopolitan of Las Vegas, to provide an inviting, accessible fable about adopting a spirit of generosity.

The Tech Behind Impulse Buying peels back the digital curtain to reveal the subtle, powerful technologies that online platforms use to influence your every shopping move. From one-click checkouts to persuasive algorithms that predict your desires before you can even name them, this eye-opening guide takes you inside the meticulously engineered online environments that are designed to trigger unplanned purchases—and keep you coming back for more.