Consumer Behavior & Market Research

In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....

For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered....

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place....

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design....

This audiobook provides evidence-based answers to the key questions asked by marketers every day....

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....

Coleman's theory of customer loyalty is that it's not about getting the sale: It's about the 100 days after the sale....

From mastering fundamental techniques to diving into advanced strategies, this book offers a practical roadmap for unlocking ChatGPT's full capabilities.

The revolutionary sales approach scientifically proven to dramatically improve your sales and business success....

A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we’re so lousy at predicting what will make us happy–and what we can do about it....

Tired of spending countless hours managing your affiliate business? Ready to leverage cutting-edge AI technology to create a truly passive income stream? This comprehensive audiobook is your blueprint to modern affiliate marketing success!

Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding....

A groundbreaking exploration of why we want what we want, Wanting provides a toolkit for freeing ourselves from chasing unfulfilling desires....

What if we explored our relationship to consumption with the same depth and feeling we use to tell stories of great loves and losses?

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products....

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share....

The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate....

Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution, and spread all over the world....

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas....

Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon....

At a fundamental level, the purpose of leadership is to connect with and inspire the hearts and minds of others to become their absolute best so they can ultimately give the best of themselves at work, at home, and in their communities. How do we do that? Taylor Scott draws on his 20 plus years of experience working at hospitality industry leaders like Disney Parks and Resorts, Gaylord Hotels and Resorts, and The Cosmopolitan of Las Vegas, to provide an inviting, accessible fable about adopting a spirit of generosity.

Unlock the secret to creating lasting customer relationships with Winning Customers for Life, a comprehensive guide that will transform the way you engage with your audience. Dive deep into understanding your target market and defining detailed customer personas, ensuring you're always in sync with their needs and desires. Discover the art of personalization, where crafting tailored messages and leveraging data creates a bespoke experience for every customer. Your brand identity will take center stage as you build a compelling brand story that resonates and maintains consistency across all ...

In The Human Experience, John Sills draws upon extensive research and illustrative case studies to explain that the emotional experience is just as important as the functional one, and, if done right, will create a more efficient business. He also demonstrates that the customer experience is not just the responsibility of front-line employees, but shared across the company.

Want to rank higher on Google, drive more organic traffic, and grow your business without relying on paid ads? This is the ultimate guide to mastering modern SEO—fast. SEO Supercharged is your step-by-step blueprint to navigating the world of search engine optimization and turning your website into a high-ranking, traffic-generating machine. Whether you're an entrepreneur, content creator, small business owner, or marketing professional, this book gives you the exact strategies used by top SEO experts to dominate search results and convert clicks into customers.

1000 Ideas - One Mission: Better Marketing ✅ 1,000 unique, actionable marketing ideas—organized for quick access and instant inspiration. 🧠 Built for brainstorms—jumpstart creativity when you're stuck or need a fresh angle. 📱 Covers every channel—social media, email, events, content, branding, guerrilla, SEO, and more. 🔍 From micro to massive—ideas for small tweaks and big campaigns alike. 💡 No fluff, just fuel—real-world tactics you can implement immediately. 🌍 For all industries and audiences—adaptable concepts that scale with your brand. 🛠️ Perfect for ...